FIFA 15

Fantastic. It has been a while i last posted and this has just got to be the post today. Brilliant execution by Wieden + Kennedy for FIFA 15, “Feel the Game”. As exciting as you might expect, one of their forte when it comes to long TV commercials with well articulated scenes of action. So much thrill, so interactive and highly engaging content. We see people’s exhilarated faces, disappointing faces, desperate moments of silent and the on-the-edge moment of scoring. So much excitement just like how you would expect when you are playing the game. Fantastic!

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Young guns

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What happens when you pick the minds of very creative people and have them all rounded up cracking ideas for something zany? You get truly astounding work. The Art Director’s Club has since invigorated a huge following of creatives, creating brilliant ideas through creativity, design and experience. For Young Guns 12’ competition this year, three members of the Young Guns, Julia NeumannJordan Bruner, andJamie Carreiro proposed the ‘Reanimation Game’. Interestingly, it defies all norms of a typical game setup. Characters in the game they designed would never perish and instantly resumes in an entirely new visual setting as it plummet off dangerous structures. The styles are works by over 45 artists and effectively communicates the idea of a reanimation. Check out the game here.