I am not a fan of PSY nor any of his works but what really stuck my curiosity is the success of his viral music videos.
Gangnam Style is an example of how fast and effective viral communications can spread the word. PSY, the korean singer has shot to stardom based on his ever popular gangnam style. Ever since then he has been riding on this success for quite some time now and he has now announced his second hit, ‘Gentlemen’ as a sequel to Gangnam style. I see a really interesting way of how he brought publicity for himself simply through youtube videos alone. Some of the key factors that differentiates him from cookie cutter singers is that he gives the audience Content, Entertainment and Visuals. Most of the time people are only interested in what benefits them, what amuses them or what deserves their attention. In this case, humor is one of the main point in his music videos. The new video also have PSY making a fool out of people. He pulls the chair off a girl, throws his jacket at someone or even attempt to stall time in the lift by pressing on every floor on the expense of a passenger having a bad stomach ache. In addition to just humor, videos is still one of the most consumable medium to date.
Zack Chia 