Instagram to offer chat features

Screen shot 2013-11-23 at AM 11.54.22
I refer to an article on The Verge which reports that Instagram shall be adding more features with chat functions as part of it’s repertoire of services. It was reported by GigaOm, the company responsible for the next major update: private messaging. What we do know is that by the end of the year, there will be a new version of Instagram with one-on-one and group messaging features. It is good to have more chat features on the photo sharing site. However, I still believe the originality of keeping the app as a photo sharing app is still essentially the main USP of Instagram. Having more features is always a great bonus but it is crucial that it does not dilute the app’s core offerings. Chat messaging should remain at it’s minimum.