Creative LEGO direction

Ha! Gotta love the styling and idea by Buenos Aires-based art director Alexandre Tissier. Apparently he has developed a series of interesting ads with the idea he conceived as fiction meets fiction. I love how he conceived the idea, merging heroes with other fun storylines. Interestingly, these combinations gave the message of creativity and building. Both of which, are symbolic to LEGO’s reputation for toy imaginations.

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