It doesn’t hurt to reward your loyal customers with some good old fashion fun, usually with affordable budget. Im always keen on ideas that pushes boundaries of existing platforms to evolve it further. A good advice for most marketing executives is to leverage old or low tech. Simply because low tech does not equate to low engagement. Crafting a good brand experience can come in the form of ANY available media, platform or tech. Take a look at this awesome initiative by Pizza Hut. They embedded movies which are downloadable via QR codes on four totally different box designs! Furthermore, they are individually characterised as Slice Night, Anchovy Armageddon, Hot & Ready and Fully Loaded. As you probably would imagine, each of these names symbolises a different movie genre. Interestingly, the box by itself is known as the Blockbuster Box. I think this is very cool. The formula to create exciting experience that is very functional to its business, characterizing their boxes and giving their customers variety is a very clever combo. While the practical side of it is argueably quite difficult to pull off without dirtying your phone and the result a rather less ‘hi-res’ movie quality, it’s still a magnificent idea nonetheless. Let’s just hope it improves as the campaign idea moves along.
A fabulous installation in Victoria Park gave a major spectacle to the people in Hong Kong. They were greeted with a really gigantic hemisphere in Victoria Park for the Lantern Wonderland 2013 last month. The project, ‘Rising Moon’ was created by local design agency Daydreamers Design for their Mid-Autumn Festical. It is meant to be a celebration for the moon is at its brightest and fullest. They have created a half sphere and while it is atop the river, the other half is a reflection of it. Making it a complete sphere. Very conceptual and very elegant. The designers make use of recycled plastic bottles to construct the moon in an effort to send an environmentally-friendly message to the general public. The structure alone spanned about 65-feet in diameter with its surface covered with 4800 bottles that are lit with LED lights, creating an unique lighting effect.
‘Rising Moon’ was awarded the Gold Award at the Lantern Wonderland Design Competition in May 2013.
Legends never die. I really have to take my hat off some of the legends that once rock the world. Personally, I am a big fan of Bruce Lee and pretty much without a doubt, there’s a good chance that you would find his fan base to be very alarming as well. Johnny Walker produces good scotch and by making it incline towards the asian culture, it might just help in breaking away their stigma of being an unhealthy liquor from Scotland, they have come up with a video running on a philosophical script, smooth camera work and featuring none other than our idol, the dragon – Bruce Lee.
London’s video effects company, The Mill, assisted in the production with director Joseph Kahn himself to replicate this truly amazing and realistic CGI video of the legend. Bruce Lee is the one and only man to be both philosophical and one to have impress his audience through his movements and gestures. We see him moving around a nice suite, talking about his philosophies and ‘playing’ with water. On a side note, while the video is impressive, we must bear in mind that Lee is not a strong advocate of drinking and that might just anger fans out there who feels this could be an insult to their late idol. Regardless, this is a really smooth and realistic portrayal of Lee and I do hope they would do a CGI movie out of this, and dont you think it would be cool?