Kill those mozzies

WOW. A brilliant idea indeed. Mosquito Killing billboards. Once again, billboard advertising continues to amaze me. More and more awesome ideas get spun through such open media platforms. This billboard was created with the ultimate goal to kill those disgusting mosquitos. The initiative was launched by two advertising agencies in Brazil. Both agencies, Posterscope and NBS wanted to create a billboard that would simulate human sweat to attract mosquitos and eventually ambush them inside. This should aim to totally annihilate all the mosquitos around the area. The idea was originally conceived to help destroy the Zika virus that is currently a sore issue in Brazil and Latin America. Not sure of its effectivity, the billboard is no doubt a deterrent against the spread Zika. At this moment, it is essential to keep the spread in check. There is a debate that this might eventually have a backlash effect as mosquitos are now lured to a specific area. There is a high chance it might even create a large feeding ground if there are humans around area. Again, putting these practicalities aside, I want to applaud both agencies for their brilliant idea to help fight the mozzies and the disease they carry through creative ideas.

Balls, balls and more balls.

I think humour has got no limits. Not that there is nothing under the roof you can’t joke about, but its more of what did you just joke about that caught my attention. check out this billboard execution. Very simple, very clear and extremely hilarious execution. once again, its a damn funny billboard.

The future the way we want it

I have my fair share of appreciation for such videos which portray technology and its benefits. As much as I like how Fisher Price is embracing this full fledge, there is a chasm we need to bridge when we show ‘the future’ to ‘the present’. Before we embark on this fantasy ride, there are several factors we need to work out. The logic is simple: how then could technology helped us to improve our lives? heck, even to help us complete our parenting roles? This video illustrates engaging graphics coming to life and interacting with both parents and child. We also see how the alarm clock snoozing came into effect with just a simple hand gesture. While working out some concepts for my clients before, I remembered a particular case where I had to provide directions for a rather futuristic video. I cringed at the fact that people are dashing into this whole technology craze. But as I soon realised, there is an emerging need for brands to be seen as forward thinking. Innovative. Rather, LOOKING innovative. It well positions them as leaders in their field, giving them an added edge against their competitors. Branding and marketing has become significantly crucial as we progress into a tech-civilisation. I still appreciate what Fisher-Price had done here. Its just that sometimes its all about the goal rather than the objective isn’t it?

Wheels of innovation

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Wow, if you ask me what good design is, I would certainly vote for solid aesthetics combined with unrivalled functionality. Our landscape is changing, the building structures in modern environments are less forgiving compared to the spacious environments we were once so used to. Of course, adaptation means solutions that allows us to commute with efficiency. Check out this new mobile cycle. The Cargob Urban Eco-Bicycle is a very awesome delivery bike. I love how it places the cargo in front, making it so easy to access parcels. On top of that, there is a motorised mechanism at the back which basically accumulates energy from the riding and braking. This useful energy can be used as electronic energy to power devices like your mobile phones as well as the LED lights! And what’s forward moving if we don’t incorporate anything or everything with mobile right? There is the app which allows the user to navigate his route upon scanning the details of the parcel box. In addition, it also has a messaging system and parcel acknowledgement feature. Very neat and innovative product.

Move it, fatty.

So true. Nowadays the only way to get the attention of your viewers is to place their interest before your message. Technically, humans are very subjective animals who always place their attention on the things they like or enjoy the most. I like how Leandro Bonfim illustrates the idea with strong visuals, or rather, visuals that are compelling to couch potatoes who are so used to their TV programs! Print is still a prevalent media to communicate with our viewers.

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Hi, catty catty!

Did someone say designing calendars are the most daunting tasks ever? Designers often dread doing this because they easily stereotyped it as both dull and staid in execution. To me that is pretty much dried juice in my opinion. See, if you actually pay enough attention to pop culture and trends, you could inject some amazing fun into it. Kate Funk, a Milwaukee-based cat photographer had just launched a cute calendar featuring her cat AC in several quirky and provocative attires. This is the fruition of her collaboration with her roommate, Brendan Groh. What we have here in the pictures are snapshots from what she called ‘The World’s Most Super Amazing 100% Awesome Cat Calendar. Yes, that’s a mouthful. But i assured you this is probably the most interesting calendar that doesn’t feature holidays or boring post it columns. Love it!

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Oreo in a different light

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Have you checked out the new flavour from Oreo? Their newly launched ‘Filled Cupcake Oreo’ literally gave their classic cookie a change in their food design. This one has got that awesome chocolate filling together mixed with original creme, right smacked in the centre. A rather enticing blend of flavour. I think what is notable is the launch of this cookie was rather less mainstream than usual. They unveiled on 245 W. 18th St. in New York and expose this delicious cooke to the excited passers-bys. The current launch date is set to 8 February in the US. I wonder when will they come to Asia??

 

Hire and fire

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Two things: Never diss the employees who you fired because you never know if they would ever make a lethal comeback at you. And the next thing you probably want to consider as a CEO is to make sure you fired ONLY the right people. When asked if the employees he fired had indeed been hired by Apple, Tesla CEO, Elon Musk’s sarcastic(well, at least in my own opinion) remarks made quite a clear statement. “They hired people we’ve fired. We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple. I’m not kidding.”

Ironically, it seems that this man is now hiring an ex Apple employee. Microprocessor engineer, Jim Keller has been officially hired to work on the Autopilot Hardware Engineering for Tesla. Apparently, this was a strategic decision where Tesla sees the value that Keller could bring on board for their project. Tesla officially declares Keller as a potential employee who would “bring together the best internal and external hardware technologies to develop the safest, most advanced autopilot systems in the world.” Keller was given the position as Vice President of Autopilot Hardware Engineering. Now, expect more awesome stuffs from Tesla.

 

Igloo bungalow!

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I believe in the concept of Airbnb; where people could connect with one another as they enjoy a part of their lodging together. The concept itself is beautiful. It connects people, enables travellers to enjoy a rather unique experience. We can certainly stretch the concept of unique all the way towards exotic. We can all pretty much agree that creativity has no limits. Check out the “Boutique Winter Igloo”. A freelance art director, Patrick Horton, and his room mates had just built an amazing winter cave, made up of natural elements. It promises a rather exotic experience for two. After having listed it on Airbnb, the ad got taken down by an employee from Airbnb. This was what he said to Patrick:

“We are happy to see that you guys are saying busy and having fun during Blizpocalype,” an Airbnb rep wrote. “Unfortunately, you igloo, while very well constructed, has failed to meet our occupancy standards.”

Check out the pictures. Its really one chic looking backyard bungalow! Enjoy the snow people.

Read for me, please.

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Undeniably technology has slowly changed the way we live. Today, it can be said that humans are starting to rely on them to the extent where we are almost living on a lackadaisical routine. As cringing as it might be, technology does have its advantages especially if it could help to benefit physically impaired patients. Amazon’s new update for its Alexa digital gadget now incorporates a new smart speaker technology. The ‘Echo’ now narrates Kindle books and it can be activated simply by instructing the gadget with words like, “Alexa, read ‘book title'”.

This function immediately triggers Alexa to start the reading program. But do not expect real human reading with emotions but rather, a more robotic approach. Atop of the reading functions, it helps to track the books you were reading and also included smart voice commands like pause, go froward or resume. The complexity of the program is still in its infancy, so don’t expect it to be able to perform operations like jumping in between chapters within your Kindle book. Still, this can be a great help for people who wishes to listen rather than read. But truly, are we over relying on technology or are we really leveraging them to our greater convenience?