Installation – Zack Chia

LEGO Art

Posted on December 4, 2013December 6, 2013 by Zack Chia

I hate to say but if you haven’t had a knack for building blocks, than you are probably missing out a large chunk of the fun out there. LEGO has been making waves after waves throughout the past few years. The toy company had been very active in their marketing efforts and you would probably have witness a few memorable LEGO marketing campaigns and publicity stunts. Earlier on this year, I reported an awesome installation where LEGO installed their beautiful building blocks on the subway of London. They used their blocks to form the iconic train map of the London subway. Today, we see that imagination is limitless when it comes to a product so basic, so elementary in nature that one could almost create any possible form of invention out of it. With LEGO, we can even create art. Pure art. Italian designer, Marco Sodano created the famous masterpieces of Da Vinci’s Mona Lisa and Lady with an Ermine, alongside Vermeer’s Girl with a Pearl Earring and showcased them on his Behance page. I must say I am quite fond of his works, not forgetting he also has a certain flair for writing. The tagline for the page where he displayed the works, wrote “all the children are authentic artists”. Amazing ideas like this can be used for many creative purposes. Personally I am a big fan of LEGO, and I absolutely concurs that the toy not only stimulates creativity, it brings along happiness along with it.

Human meat

Posted on October 20, 2013 by Zack Chia

This might be news that you have seen somewhere before. I chanced upon a update on my Facebook feeds from a Creative Director friend of mine and he posted on his wall, an entry of the animal rights activists group, “Animal Equality”. They had staged an outdoor demonstration in Barcelona, Spain somewhere earlier this year on March 20, 2013. The event, “Day Without Meat” was right in front of the Cathedral of Barcelona whereby the demonstrators were ‘packed’ like raw meats that you would commonly see when you are shopping for raw meat in the supermarkets. Covering human models with fake reddish blood and plastic sheets, it was extremely impactful and people had to stop to see it for themselves. With such an impact, it undeniably generated massive traffic to the installation site.

The mission for ‘Animal Equality’ is ‘to achieve equal consideration and respect for animals, and the abolition of animal slavery’. They are a very active and vocal group that is known to organize street demonstrations like these to promote more respect for animals. They are quite ‘hands on’ and have proven over the years to be taking action by rescuing pigs from slaughterhouses and raiding warehouses known to have held massive amounts of hens captive. Impressive work from Animal Equality. Impactful and effective.

Light projection masterpiece

Posted on September 29, 2013 by Zack Chia

When I saw this video, I knew I just had to talk about it. This is some serious light projection experiment done on moving surfaces which explores the possibilities of real and digital space. I questioned the accuracy of this light projection mapping initially, but was completely taken in by the video. Towards the end, it even corresponds with the environment and the beauty of how the elements interacts as well as the animated sequences is simply mind blowing. All done by possibility 2 projector arms. It is absolutely magical. Brilliant work by Bot & Dolly from Mississippi USA.