While working on a previous brief for a client of mine, the idea of VR struck us in the midst of our brainstorming session. Some cringe while others embrace it passionately. Consumer VR experience in today’s context revolves greatly in a ‘controlled’ interactive environment. Why is that so? It becomes extremely challenging to bridge that level of experience into consumer retail, exhibition or even online. Brands are riding on the technology wave but are always skeptical about its outcome and especially for those who are cautious of the perceptions from their target audience. So, we have always had a conservative approach to emerging technologies. Have a look at Parrot’s new Drone plane. The drone offers real time flight experience by allowing the user to navigate the flight from a first person view. The “Disco” drone is no mediocre technology. It ramps up to 80km/hr and its glide trajectory is almost impeccable. Running at 45mins per flight, it allows consumers now to own a piece of technology that brings drone flights to a whole new experience. VR is no longer just a novelty experience used to boost brand’s ego but a usable technology that consumers can indulge in.
This article from digitaltrends leaves me wondering if Kickstarter is starting to get diluted with weird projects, almost like a dumping ground of ideas. But this idea, a flexible casing for the notorious case for bending iPhones is one that intrigued me. At least we now have a solution for it? This new parody attempts to rectify the problem by being a flexible yet protective case to your phone. Bendifone, an accessory that seeks to protect your iPhone is started by Amberlee Donahue of Marietta. I love how she describes the Bendifone will bend together with your iPhone almost seamlessly. Check out more of this article at digitatrends here.
An article on Mashable reports the recent partnership between Apple, Visa, Mastercard and American Express to formulate a digital mobile platform for all phone users to make purchase through their iPhones while they shop in stores. I guess its about time that this would happen considering there have been numerous digital wallet applications that have hit the market but yet to gain enough traction from their applications. Quite expectedly, the new iPhone come with NFC chips, creating the possibility for digital payments. While a lot have little success in this area, Apple has a considerably high change of gaining success. I do see a lot of innovative opportunities to tap on. Will you be comfortable to try out mobile payment through your phone?
Im sure this isn’t something new to all of us. Especially iPhone users out there, you KNOW it. The fact that we need to constantly plug in for battery power is beyond frustration. Somehow this video seemed to depict Samsung mitigating this issue. The new Samsung S5 with lesser power issues? Really? While I highly doubt so, I do think the commercial resonates with a lot of people out there. Most of us suffering from the mediocre battery performance from smartphones are compelled to make a switch to another brand often promising us longer, more robust battery performance. Well, i do think this is a rather amusing commercial of how Samsung would sell through benefit but at the expense of Apple.
Most of your might not have heard of them, nor even know of their existence. Anki, a San Francisco startup, has been working in the background, helping us bring robots into our everyday life. Now, they have developed a racing game which is powered by our iPhone. Amazing. With Anki Drive, we now control toy vehicles that resembles our metal die cast toy cars from Hot Wheels. But now these lovely toys come packed with unrivaled technology and artificial intelligence. The end product is an awesome game with lots of challenge and excitement. I believe there is so much potential for us in the future to come. Gamers, rejoice! We have a new evolved sport, where technology meets hobby. The current package, valued at $199, comes with a game mat, two racers, charging pods for the batteries as well as an interesting cleaning kit for the tires. The race allows up to four racers at one go. Each additional racer would cost $69 and right now there are altogether four of them for sale. More are expected to be release. This is so exciting!
What is interesting is that the toys could automatically locate their relative position from the race track at 500 times per second! They provide themselves with the logic and strategy to race ahead of the other racers. At such speed, it is comparable to racing cars dashing at 250 mph! Very impressive! While the racers appear to be lightweight, it is very robust in construction. For example, they are filled with motion sensors as well a rather interesting processing device that would detect the players’ instructions through their iPhones as they played the race. Brilliant technology and work. Looking forward to own one!
When I first saw this news, I literally jumped. I told myself I wanted this real bad. What can you expect from a LEGO fan whose probably just as hardcore as I would to decorate or ‘pixelize’ my mobile phone? Man, these iPhone casings by Belkin are so badass. They are OFFICIAL licensed casings from LEGO and are fully functional where you can literally stack the bricks and do lots of fun with it. Watching the video made me want to purchase the casing right on the spot! Check it out!
The things that people do to their phone can be incredibly bizarre. I have seen iphones dipping the toilet bowls, used as a remote control for drones, some even used it as a frisbee for their dogs. We now have an iphone as a coaster. Placing your ice cold glass with condensing water droplets on top of your iphone. How cool is that? Oh yeah, it is going to be cool. Bradley Simpson created Blinkdrink, a simple yet very thought provoking way of interacting with screen-based technologies. A new experience of how 2 dimensional screen experience could be extended to the 3 dimensional space. While you place your drink on top of your iPhone, the built-in microphone listens to the ambient audio through the surrounding conversation or music, and would visualize it through the refraction of glass and liquid inside it. Very cool interaction between the two mediums. On the app itself, you can choose the color as well. Check this out.