An interesting campaign featuring a small plastic miniature of Abraham Lincoln taking on new heights. The Illinois office of Tourism, combined forces with advertising agency JWT Chicago to launch this new campaign. Also known as “Mini Abe”, the figurine is seen doing a lot of things and enjoying himself really well. Check it out. It can be quite amusing.
Illustrator Mike Watt was commissioned by Kit Kat working on a series of limited edition posters made entirely from melted white Kit Kat chocolate. With all 50 bars of White chocolate Kit Kat melted, Watt did his magic. I love these posters. And honestly Kit Kat’s been doing fantastic work so far together with JWT Singapore. There have been notable print and digital works here in Asia as well. Not forgetting the brand places extensive emphasis on their Social Media engagement as well.