Undeniably technology has slowly changed the way we live. Today, it can be said that humans are starting to rely on them to the extent where we are almost living on a lackadaisical routine. As cringing as it might be, technology does have its advantages especially if it could help to benefit physically impaired patients. Amazon’s new update for its Alexa digital gadget now incorporates a new smart speaker technology. The ‘Echo’ now narrates Kindle books and it can be activated simply by instructing the gadget with words like, “Alexa, read ‘book title'”.
This function immediately triggers Alexa to start the reading program. But do not expect real human reading with emotions but rather, a more robotic approach. Atop of the reading functions, it helps to track the books you were reading and also included smart voice commands like pause, go froward or resume. The complexity of the program is still in its infancy, so don’t expect it to be able to perform operations like jumping in between chapters within your Kindle book. Still, this can be a great help for people who wishes to listen rather than read. But truly, are we over relying on technology or are we really leveraging them to our greater convenience?
Barnes & Noble, the company that brought you NOOK, the HD tablet gadget that allows us to read ebooks, movies and download android apps is now adding Google Play’s fill complement of videos, music and apps. Of course with such an amazing integration of functions, they would not neglect the addition of the entire suite of possible Google services like Gmail, Google Maps, Youtube and the magnificent Chrome browser.
This move allows the NOOK to actually provide users with a more extensive suite of services. With a bigger ecosystem of services, I believe this will generally put a lot of tablets and readers out there to a shame. This small device is pledging a lot with it’s merger with Google. In general, users who are seeking to do most of their reading online now basically have their hands full of other services. It is highly possible that if one were to understand the use and needs of a reader user, the single most important USP would be providing great reading capabilities. However, I believe with technology it is essentially important to understand that users do not want to carry more devices on the go. While given an option of having an awesome reader device and a compact Apple Mac Book Air, I would choose to have one with both gadgets in it.
B&N believes that while Google Play also provides ebooks and digital magazines, it is generally the NOOK shopping experience that attracts the users who essential took up the decision to purchase the device. Amazing theory there which explains truly what an experiential driven approach that B&N has invested all this while.
Will you prefer a Kindle or a NOOK now?