Really? Getting three Manchester United soccer stars to endorse meatballs? This three-minute meals concept manufactured by Korean food company Ottogi features Robin Van Persie, De Gea and Januzaj in their trademark stances while mixing between scenes of meatball dishes. While performance for the club has been on the rocks lately, popularity for the club remains strong. This promotional ad is an example of continuos support, albeit it does look a bit weird.
As prices for petroleum rises globally, it is getting increasingly difficult to maintain a vehicle. In South Korea for example, there is a huge demand for oil and with the known fact that the country is primarily devoid of oil, it is even more challenging for car owners to cope with the increasing cost. Korean petroleum and refinery, S-Oil, decided to help drivers save on the cost of petroleum by coming out with a stunt together with advertising agency, Cheil to launch an interesting stunt. They raise bright yellow balloons in each parking space. Whenever a car parks in that space, it will case the balloon to drop. However, when the vehicle leaves the lot, the balloon shall rise once again. This give drivers visibility and early detection to an available space in a rather dense parking area. Thus, saving time and petroleum as drivers could now easily spot an available lot from afar. Clever yet budget effective solution.
I refer to a post by Simon Kemp from We are Social, Singapore, referring to a statistical analysis of their Social Media report for Asia (March 2013). This is a very impressive report as it clearly details how much active users are now using social media in the Asia region. Of course, there should be a tremendous increase in social media usage as technology and smartphone penetration is prevalent in Asia. Judging from the report, it does gives significant insights on how best for marketers to understand the social landscape within Asia. This would serve as a great bonus to assist in planning your busy marketing schedules.
Some thoughts of mine:
Singapore (the country where I now reside in)
Here in Singapore, social plays a big part in people’s lives. While there is still a significant number of people especially the elderly who are not social adopters, the amount of social usage is still considerably compelling. As you can pretty much see from this report that 2.7M people are active users. On this small sunny island, that is easily almost half of the entire(approx. 6M) population.
China (emerging SUPER POWER social nation)
Always a big surprise for me. China surprised many with their incredible usage of social. Obviously, a nation with such huge population would command an enormous record number of social users. China is a very interesting market with a lot of business opportunities. As always, it is very important to do your homework and understand the local culture there. A good strategy you adopted might have worked really well, but it might not be the same in China. Some fine tuning is required. Nonetheless, it is definitely one powerhouse social nation.
Indonesia (amazing social usage)
I have read reports of how social is progressing in Indonesia and they often give great positive insights of how much the Indonesians adopt social. Seems to me that there are so much potential to do creative work in Indonesia. With the amount of exposure and the huge population, there is much to be done and more to be appreciated. I am expecting more and more great creative work from there.
Here is the graph from We are Social, depicting the overall penetration and the median of growth.
Simon provided us with great insights on how he perceives social in Asia. I totally agreed with his view points that mobile is quick to emerge due to this huge appetite in social. As smartphone devices gets more and more efficient for daily usage meeting people’s social demands, more and more work could done to leverage on this growth. Simon also talked about how in Korea, KakaoTalk is progressing so well and in China, WeChat seems to be infiltrating the other regional markets just as fast as back home. All these are tangible results and statistically proven as tell tale signs of an unimaginable social appetite that is growing in Asia. I think it is time that brands should now take on more strategic measures to embrace this growth to their marketing advantage.
A great article highlighting the increase in demand for apps and the race between both the IOS app store and Google’s Play store. App analytics firm App Annie has maintained the report that iOS App store tops the revenue charts while Google’s Play store has its download rates going higher and higher. Japan, Korea and the U.S are the top countries that made up the highest percentage in the downloads and revenues of apps. There is such great demand in these countries and we could clearly see digital age booming here. China is also no exception to this, in fact they are slowly making up to the 4th in the list. Of course with games making up the majority of the downloads. In the future to come, I see so much potential in apps and how better innovations would spring up to meet the demands while creativity can make the world a better place. All four app stores make up a figure well over 13.4 billion, and revenue reached $2.2 billion. Thats mad crazy figures!