Eating LEGOs?

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As much as creativity is concerned, being able to swap a couple of bricks and stacking them up all pretty isn’t going to make much of an impact. What’s really amazing is being able to create and built functionality into LEGO bricks. Especially one that serves to improve your daily routine. AstonishingStudios’s new creation is actually a ‘Cheerios Cereal Maker’. It is powered by the LEGO Mindstorm technology and is able to dispense one bowl of cereal together with milk. Check out the video to see more innovative details about the machine. It can be powered by a two Euro coins. The storage is also highly reloadable with enough space for your spoons and a bottle of milk. Awesome.

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Creative LEGO direction

Ha! Gotta love the styling and idea by Buenos Aires-based art director Alexandre Tissier. Apparently he has developed a series of interesting ads with the idea he conceived as fiction meets fiction. I love how he conceived the idea, merging heroes with other fun storylines. Interestingly, these combinations gave the message of creativity and building. Both of which, are symbolic to LEGO’s reputation for toy imaginations.

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Street Wear x LEGO

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Woooo, it thrills me when two of my favorite hobbies come together. Pop culture has always been highly regarded as an ideal platform for brands to leverage on. Especially when two brands collaborate, the intrinsic value it brings across to its followers must allow them to remain emotionally attached. Now, we create more through cultures. When two cultures combine, the result can be extremely staggering. My perpetual love for street fashion brands and LEGO toys grew even more intense through Adly Syairi Ramly’s latest works. Love how he merge popular toy, LEGO, together with amazing brands through the clever use of their iconic minifigures. Check them out! Dope!

LEGO Kit Kat

NOTICE:
Unfortunately, this post has been rendered invalid and kit kat claims no direct mutual partnership has been made official. Case rested.

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These days the idea of cross selling becomes so integral, so easy and so natural. My favorite toy, Lego now has a Kit Kat edition. Building it around the idea of having a break from using Lego, it successfully integrates the fun element within the candy. And it allows people to build more than one single design.

Legography

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Boy, have I not been blogging a lot lately, my schedule is getting pretty insane. Nonetheless, there is always time for Lego isn’t it? Andrew Whyte, a photographer from UK has been quite popular with his unique photography personality. As he brings along this little Lego minifig, he travels around taking interesting pictures from the perspective of the little man. Calling this Legography, he has spurred the interest of many and even led to the proliferation of Lego minifig photographers riding the waves of his success on social photography sites like Instagram or Facebook.

 “As an exploration of mobile photography, the project was very enlightening and quite liberating — to know I could be just about anywhere and still keep on top of things,” says Whyte. Check out more of his stuffs at  Long Exposures.

LEGO: Opera Sydney House

 

 

 

 


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It’s the time of the year and if you haven’t bought anything lovely for your close ones, it is not too late! I know I have talked about how much affection I have for Lego bricks and I suppose I wont be stopping with just a few posts! Hehehe. Lego’s recent offering of the Sydney Opera House shouts out attention like no other. A beauty to behold and one that has got great fun building it. With almost a 3,000 bricks count, this marvelous spledor is huge and beautiful. This is a new release in addition to the already famous Lego Creator line. There are others which includes the Eiffel Tower as well as other interesting sets like the magnificent Taj Mahal. The Sydney Opera House had a previous release but came in a much much smaller scale of 270 brick count. This new set definitely deserves the attention and together with the intricate designs within the structure, it leaves one completely thrilled. Very cool and amazingly detailed. Check out the video to find out more from the designer himself as well as his creative rationale when designing the set.

LEGO Art

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I hate to say but if you haven’t had a knack for building blocks, than you are probably missing out a large chunk of the fun out there. LEGO has been making waves after waves throughout the past few years. The toy company had been very active in their marketing efforts and you would probably have witness a few memorable LEGO marketing campaigns and publicity stunts. Earlier on this year, I reported an awesome installation where LEGO installed their beautiful building blocks on the subway of London. They used their blocks to form the iconic train map of the London subway. Today, we see that imagination is limitless when it comes to a product so basic, so elementary in nature that one could almost create any possible form of invention out of it. With LEGO, we can even create art. Pure art. Italian designer, Marco Sodano created the famous masterpieces of Da Vinci’s Mona Lisa and Lady with an Ermine, alongside Vermeer’s Girl with a Pearl Earring and showcased them on his Behance page. I must say I am quite fond of his works, not forgetting he also has a certain flair for writing. The tagline for the page where he displayed the works, wrote “all the children are authentic artists”. Amazing ideas like this can be used for many creative purposes. Personally I am a big fan of LEGO, and I absolutely concurs that the toy not only stimulates creativity, it brings along happiness along with it.