Design with a purpose

To design with a purpose is something I often preach to my designers. Afterall, design is a solution and for that to manifest, there has got to be a purpose. Levis’ packaging for their Basics line has flaunt not just design, but the subtle intention behind those beautiful packagings. MAD Projects took on the challenge to create a special packaging for Levis’ undergarments, socks and clothing line.┬áBy instilling purpose behind each design, they were able to create something special for the 200, 300 and 400 series. Have a look at the pictures below. Pretty neat stuffs I would say. The 200 series boxes works as a match strike while the 300 series features a resealable packaging. Not only is 400 series design looking real swag, it is actually made of real wood paneling. How cool is that? I love packaging especially how designers can pack innovative ideas into them. Lastly, have a look at the Levi’s Basics socks which literally comes in a glass jar. Brilliant. Sustainability is the word.

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Revel Jeans

Levi’s jeans have always been a part of my childhood since I was in college. Most of us would rock in our vintage Levis with a pair of Jack Purcells or Converse. Over the last couple of years, sales for Levis jeans have been on the slump here in Singapore. While, the brand might be slipping here in Singapore, it isn’t looking that bad on a global scale. So far, they have got a new formula, a revolution that combines liquid shaping technology with a perfect fit. The Levi’s Revel. “Shapes. Lifts. Lengthens.”

Check out this video which features really nice looking girls with sleek moves.