Everyone loves a little magic. Somehow it brings out a little bit of that childhood in them. I still remember the stunts that David Copperfield once did to the Statue of Liberty, the way David Blaine would fool his audience with his tricks and how Criss Angel would actually float across the sky. That said, let’s imagine mixing that kind of stunt with marketing, the results could be overwhelming. Pepsi had recently collaborated with English magician, Dynamo for a public stunt where he would levitate alongside a bus. While doing so, he took live footage from his mobile and that garnered the attention of the public. I must say I am not so much impress by this marketing stunt but it is undoubtedly an effective effort after all. The current youtube views is already at 3 million and going up. There are some debates and conversations over how the stunt was done. Whether or not if Dynamo really used a mechanical arm to connect himself to the bus, it has definitely gotten the social attention it was intended for. That in my opinion, is probably one of the main objectives met. After all, this marketing stunt does bring about some fun.