LIDL, launched a new range of bbq products and it has definitely marketed them with a bang onto the media. They had a live video feed of a bbq. You see lots of meat products being grill and it gets replenished with more. What’s interesting is the fact that you can actually own one simply by ‘grabbing’ it! The first to grab the steak gets it deliver to your doorstep in 45 mins! This idea apparently gotten the attention of the media and went viral. Cool idea.
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Zack Chia 