For a start, this might seem lame to certain people. However, the idea of interactivity and engaging consumers is clear in this execution. Mc Donald’s ‘Save the Sundae’ campaign came as a brilliant idea that addresses to the brand’s eagerness to engage their followers. Good job from the boys from Leo Burnett.
If you haven’t seen some of the initiatives that IKEA has done, then you are losing out on tons of great creative work. As a matter of fact, IKEA is one of the few companies that have rolled out amazing work over the last couple of months. I think the recent one by IKEA Malaysia is quite interesting. Teasing their audience, IKEA Malaysia came up with the “LÖNE Singleton Dining Table”. A dining table mounted with perpendicular mirror where one can glaze at their own reflection as they eat. What a great way to inject some humor into their furniture. Again, this could just be another April Fool’s joke.
Earlier this year, I read an article from bangkokpost.com which features a write up for the sales of smartphones in Thailand. Refer to the article here. It is speculated that smartphones shall potentially make up almost half of all the phone sales in Thailand this year 2013. Sunthat Laicharoen, senior analyst for telecom at GfK Retail and Technology mention that there is an increase in smartphone sales and I was very convince that Thailand would move on ahead as much as it’s neighborhood counties in Asia. Singapore, Malaysia and Indonesia has already proven their acceptance to social media by embracing smartphones over feature phones. Based on researches, we already knew there is a huge market in Indonesia for Blackberry previously and was later contended by HTC and Samsung.
The increase in sales for smartphones in Asia generally give rise to more potential opportunities to tap on mobile technology. A recent article on e27 by GfK again revealed statistics on Thailand’s smartphone sales proving the Southeast Asian country with a huge population of 69million people getting themselves all geared up for mobile technology. Their report shows that in the first quarter of 2013, there were 2.87million smartphones being sold. This staggering figure is a good sign for companies looking to expand their operations to Thailand with intentions to leverage on smartphone technology.
There are a lot of very creative works coming out of Thailand every now and then. With the increase in acceptance to smartphones and its mobile usage, we can expect to see newer innovative campaigns coming from Thailand. Smartphones has helped innovate retail shopping, social media as well as creative marketing campaigns. I can’t wait to see excellent work coming out from creative agencies for their clients in Thailand.