Couldn’t agree anymore that this is one fxxking brilliant execution! Good work here by Graubünden tourism. I mentioned before a number of times the importance of having an engaging platform to communicate your message and this is clearly another example of how unique stunts can be effectively pulled off. Imagine a talking billboard that corresponds with you LIVE and actually invites you on a trip! Through the use of an interactive screen, Graubünden tourism was able to capture the attention of the public. By having a man in the mountains, they load up a real time camera and had him interact with the public. He invites them to a challenge and the person with the best yodel gets a free ticket to the mountains. Truly amazing.
Things are starting to wind up a bit since my last post on Arnold Schwarzenegger with him meeting fans on the streets. Here, we have a similar stunt but one with a heartwarming agenda. Johnny Depp dresses up as Captain Jack Sparrow visiting the sick children in Brisbane hospital. How much more awesome can it get? If Johnny visits us here in Singapore, it would stir up a storm I guarantee that! He brought smiles and joy to the beautiful children with his very existence and his quirky humour. Aside from the outlandish dressing as Sparrow, his accent and personality as a pirate brought so much imagination to the kids. What a fantastic opportunity for the children and a magnificent act of benevolence.
I have to admit Im a huge fan of the campaigns by W+K, Netherlands, and their recent campaign for Nike women does live up to my expectations. These short clips featured athletes with very strong determination. The negative thoughts running through their mind gets decimated almost immediately. And I believe the power of positivity is one of the main driving force for success. Remember, success don’t come easily, so do not let your negative thoughts push you over. Stay strong. Believe in yourself.
Coffee is almost mandatory in our daily routine. And I think to actually tap on the beverage’s popularity to drive through a meaningful communication message is extremely rewarding. Nescafe’s campaign to create “Instant Connections” through their Nescafe generating machines, helps to convey the importance of sharing joy and making friends. I guess our hectic life creates lesser opportunities for people to actually communicate or know one another. But this approach truly brings people together with just a touch of the button. OgilvyOne Frankfurt gave birth to an idea which targets the busy traffic light junction where hundreds of people would pass by. Their machines piqued the interest of the commuters and had them being curious and slowly finding out the mechanics of this pairing devices. As long as both side of the machines are both pressed together, a cup of Nescafe coffee appears. Everyone likes a warm cup of coffee before heading to work and this is done with the effort from somebody else. Wouldn’t this encounter just make your day better?
It doesn’t hurt to reward your loyal customers with some good old fashion fun, usually with affordable budget. Im always keen on ideas that pushes boundaries of existing platforms to evolve it further. A good advice for most marketing executives is to leverage old or low tech. Simply because low tech does not equate to low engagement. Crafting a good brand experience can come in the form of ANY available media, platform or tech. Take a look at this awesome initiative by Pizza Hut. They embedded movies which are downloadable via QR codes on four totally different box designs! Furthermore, they are individually characterised as Slice Night, Anchovy Armageddon, Hot & Ready and Fully Loaded. As you probably would imagine, each of these names symbolises a different movie genre. Interestingly, the box by itself is known as the Blockbuster Box. I think this is very cool. The formula to create exciting experience that is very functional to its business, characterizing their boxes and giving their customers variety is a very clever combo. While the practical side of it is argueably quite difficult to pull off without dirtying your phone and the result a rather less ‘hi-res’ movie quality, it’s still a magnificent idea nonetheless. Let’s just hope it improves as the campaign idea moves along.
Everyone wants to protect their loved ones. So why cant we treat others the same? Humans are selfish by nature but this can be changed. Especially when the mistreatment of animals is seen happening everywhere. This video by FAADA, BBDO, Spain, depicts anger when our loved ones are being threatened. Protective parents exercising their rights to shield innocent children from abusive treatments. Stop wild animal abuse. Especially those manipulated for commercial consumptions.
Nothing beats sharing happiness. Free booze is definitely one way to deliver that happiness. Check out this billboard from Carlsberg. As simple as one could imagine, it literally offers the public free booze! Bring your own and have it filled to the max! Certainly not the most exciting idea in certain restrictive countries, but for those that worked, the value of excitement is truly unimaginable. Its gonna get busy on the streets for sure!
When it comes right down to retail shopping, the very essence of exceptional marketing depends on remarkable services as well as engaging experiences. Themed shopping experiences is one way to leave a strong impression for your clientele. The fact that a lot of designer and luxury boutiques splurge on creative retail displays and pop-up shop marketing campaigns, is a clear sign that this is an opportunity that should not be missed. Sonia Rykiel’s recent opening of their store in Aoyama, Tokyo, epitomises the significance of such classic retail experiences. Their library-themed store packs a really eye catching interior, splash with red and generous shelves of books from the floor right up to the ceiling. And mind you, these are not just wallpaper printed art executions, but real use of props to simulate the theme desired. It all started from Paris where the retail experience centred around the origins of the Left Bank and the concept was later brought globally across the different Rykiel stores. For the A/W 2015 collection, the stores will now feature works from André Saraïva and Daniela Andrier, whom the latter curated an exclusive fragrance for the brand.
This advertisement for baby carrots just shook me off the chair. They actually made healthy food so annoyingly attractive through unhealthy food advertising. LOL. Clearly, simple healthy food lacks good marketing effort. I for once believe that the whole ‘re-skinning’ process is not just merely putting on hippy looking visuals but rather using stronger messaging. Perhaps this advertisement has taken a more outlandish approach, but one that mimics how a typical junk food commercial might actually behave. I wonder if successful advertising means mirroring the traits of another category. Regardless, this ad has gotten my attention nonetheless.