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Image source: Digitaltrends

By now, you should be so used to having a separate app on your mobile phone that is used solely for your conversations held in Facebook. The Facebook messaging app is certainly a very developed platform that was clearly planned ahead of its launch. I remember how it used to annoyed me when I had to download a separate app just for Facebook messaging. But the flip side of having an additional app also meant that we now can have more features within the app making it more robust in features. Not only are you now able to continue text messaging, you can also have the video loading in tandem. It also gives you customizable features like muting the video while you type. Facebook continues to embed more into our daily lives and making many subtle adjustments to accommodate our user experience. Is your brand thinking along the same direction?

I love crowded sourced content. The power of people cannot be underestimated. When curating popular content, one must anticipate spontaneous reaction from their fans. Take McDonald’s, Australia for example, their newly released social film was directed using script provided from over 3 million fans. They helped gave creative ideas, copy and direction for this movie. The film, “Loaded”, was created in slightly over two weeks with an episode being launched almost every 3 days in tandem to its gathering of ideas from their fan base. It helped mould the final movie which lasted almost 8 minutes. Not only is it humorous, its also very creative. Be sure to watched till the end credits! Well, its basically french fries doing most of the talking!

Video on the go

Talking fries