Microsoft Office on iPad

Screen shot 2013-10-09 at AM 12.20.24

 

Wow, i think it is about time that Microsoft would bring on the Office onto iPad. Steve Ballmer, CEO of Microsoft mentioned the use of touch user interface for Office on iPad. In the Gartner event in Florida, he mentioned that it is imperative for the iPad to have the touch first user interface. It is said that the touch first interface is “in progress” and Microsoft plans to release it earlier to the Windows version and the iPad edition following it.

Qi Lu, Microsoft’s head of applications and services mentioned that the company is “working on touch-first versions for our core apps in the Office suite” and that it will bring these apps into the Windows devices as well as other devices which is tailored to their needs. I believe office is commonly being used by most people and with its popularity and its long rooted history, it is a smart move to introduce Office onto the iPad. Now, we can have work on the go. Looking forward to more news of this upcoming launch.

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Designed by Apple in California

“Designed by Apple in California”. Big deal? That was the question I had for myself towards the end of the commercial when this liner slaps across the screen. There wasn’t any new tech nor content in the commercial. Not even the slightest amusement can I derive from this commercial. It is simply dull.

Apple’s commercial, “Designed by Apple in California” seem to have garner more attention than it expected. But not in a really pleasant manner. The commercial received a low score of 489 out of 900 based on the Ace Metric scale. Apple commercials never used to be boring nor sterile in any fashion. I still remember the Apple vs Microsoft commercials featuring the Mac talking to Windows with lots of quips, barbs, sight gags, and one-liners. The recent commercial has been a flop by many and haven’t been getting a lot of healthy publicity.

In fact one of the reasons attributing to the commercial’s bad reviews was the lack of information as well as the tonality depicted. While Apple remains a tech giant in it’s league, it has given viewers great disappointment by delivering a commercial that focus solely on it’s branding. Recently, Apple has been going under a lot of fire by the general public as well as their fans for the lack of unveiling great technology. People are starting to see a drop in the company’s standards in terms of their products and business operations.

As a solution to the lost of market share, it is natural to adopt an approach to regain consumer confidence by taking up the branding option in your marketing communications. This could be a desperate attempt to revive the spirits of their dying fans. I have to say, too much of these is not going to work. I theme these commercials as ‘fillers’. They aren’t exactly the kind of commercials you want to show to your viewers at this point of time. Your fans want ‘gamechangers’, new tech that would awe them. An arsenal of new equipment to let them stay amazed and keep their faith in the brand. Definitely not some rapport building brand commercials during such dire times.

Strides made by Apple towards their goal of regaining confidence has been futile. I hope to see more amazing work from Apple that would rekindle my love for the brand. Do you like the new Samsung commercials? What do you think of them compared to Apple’s new commercials?

Watch it Baby!

microsoft

Oh..oh…hold it there Sir. Why is everyone riding the tech wave like rabbits hoping madly to a hole? Microsoft is reportedly having a new gadget. And this new development happen to be a watch. Again. Quite some time ago, LG also reportedly wanted their version of the Smart-Watch and now competing with them is Microsoft. While I would say Microsoft has done it before, their collaboration efforts with watch company Fossil to create the Smart Personal Object Technology (SPOT) was a watch that links up a user’s PC via a cable. And SPOT added functionality to a user’s daily activities by means of stocks, weather forecasts and other interesting updates.