To recreate success is to recreate innovation. I have always believe that some of these social media giants like Twitter, Facebook or Pinterest have the most leading example of all time. But to share the technology between one another would be ultimate. While Facebook has got it’s predominantly used function, the timeline is one that allows us to read news feed, share them as well as comment on them. Of course, another integral part of our daily routine is to ‘retweet’ them. Yes, Facebook has decided to have that function on their timeline. While it is similar in a way to the Share button, the new ReShare button allows quick sharing simply by tapping once on it. That makes it easier for one to execute this activity. It is crucial to understand one singular click is definitely more compelling than two. Do you think the ReShare button is necessary?
TAPPING RESHARE IS AS SIMPLE AS TAPPING RETWEET ON TWITTER
Based on an article from eConsultancy with regards to mobile searches, I too agree that most often or not people search for what they want on their mobile as their first intent. For example, you might want to visit a cafe but you can not remember the address or the opening hours, so the first thing you do you swipe your phone and start tapping your way on the apps and browser. Ideally, it used to be the intention of luring customers to your store and making use of great shopper marketing techniques to convert visits to sales but now with great mobile technology, it not only helps getting visitors to your shop, sales could be made almost instantly on the mobile device. Thus, making your shop a collection point even. It is therefore crucial to acknowledge that mobile search marketing is extremely effective for businesses. Hence, to capitalize on every moment of the search process, we study the pattern and user behavior of the individual smartphone users.
Based on the report by Google and Nielsen, it is reported that more than half of the searches actually resulted in a conversion. It could be either going to a store, calling up a business or even making a potential purchase. All these within an hour. This might just prove mobile search marketing as the most essential channel for marketers and business owners. Do not underestimate the power of mobile search.
Wow. Believe it a not, at this age, it is not about how much work you can do on one channel of advertising. You NEED to understand that there is an abundant of resources out there that you could leverage on to achieve your marketing needs. If one channels leads to another, and you know for sure it does, I say GO AHEAD. Research firm, Forrester reports that more people actually downloads an app based on an ad they chanced upon on a newspaper or magazine as compared to seeing one on their own phone.
While the figures suggest directly that print medium is still of essence for influencing the decision of a user to download your app, it also means it is vital that in the initial process of brainstorming that you consider print as part of the integrated channels of advertising.
“Yes, the figure for mobile advertising is low,” says Forrester analyst Thomas Husson. “But bear in mind that the question people answered was: ‘Thinking about the apps that you have downloaded and now use on your mobile phone, how did you initially learn about those apps?’.
“It doesn’t mean mobile ad is not necessary or efficient. On the contrary, it is usually more efficient than using offline channels, since there is no gap in media use. It is just the early days for mobile advertising and more targeted and contextualised ads, as well as new formats, will foster the use of ads as a discovery mechanism.”
What’s shocking to me is mobile advertising was second to last out of 12 methods of app discover. So do not neglect any possible channel that might give you potential exposure to drive engagement for your consumers and brand.