Image source: Digitaltrends
By now, you should be so used to having a separate app on your mobile phone that is used solely for your conversations held in Facebook. The Facebook messaging app is certainly a very developed platform that was clearly planned ahead of its launch. I remember how it used to annoyed me when I had to download a separate app just for Facebook messaging. But the flip side of having an additional app also meant that we now can have more features within the app making it more robust in features. Not only are you now able to continue text messaging, you can also have the video loading in tandem. It also gives you customizable features like muting the video while you type. Facebook continues to embed more into our daily lives and making many subtle adjustments to accommodate our user experience. Is your brand thinking along the same direction?
Another interesting way we can improve brand experience through packaging design. Prior to this execution, Pizza Hut had a movie box concept which also taps on mobile technology. This had a really fun theme to it. The use of the 50s music themed together with the individual donut flavour makes it a rather interesting combination. Somehow the formula for a successful engagement is to combine different experiences into one and to create a fresh perspective to the brand. I think its a brilliant move by Krispy Kreme. Check out this video.
Great to hear that our friends in China are taking online advertising seriously. The shift in budget to the digital space is evident that there is strong digital demand and companies are rushing to fill that spot. In retrospect, the internet was probably a small percentage of the overall country’s consumption of advertising. Today the amount has whipped up by more than 30% from an estimate of 14% to a staggering 49%. This would place China significantly ahead of the entire world. I remembered working with several China counterparts whom I felt they are ever so keen to embrace new technologies and trends happening on the digital space.
These days in China, advertisers are serious in understanding the consumer’s appetite and analyzing how people are getting themselves comfortable with what the online world had to offer. Especially for mobile consumption, data and content are often used for streaming, shopping and chatting. With the launch of major companies like Alibaba and Taobao, the use of mobile is imperative as e-commerce becomes integral to our daily lives.
Regardless of the current economic climate, the power of digital and its possibilities gave people strong faith and continues to boost ad spending throughout China. I do find the statistics to be rather impressive, considering the regional prudence in this economical uncertainty continues to loom across the region. Definitely very exciting as digital innovation becomes more and more prolific. The opportunity to grow and create new exciting options is readily available. Im expecting to see more awesome work happening in China!
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Wow, if you ask me what good design is, I would certainly vote for solid aesthetics combined with unrivalled functionality. Our landscape is changing, the building structures in modern environments are less forgiving compared to the spacious environments we were once so used to. Of course, adaptation means solutions that allows us to commute with efficiency. Check out this new mobile cycle. The Cargob Urban Eco-Bicycle is a very awesome delivery bike. I love how it places the cargo in front, making it so easy to access parcels. On top of that, there is a motorised mechanism at the back which basically accumulates energy from the riding and braking. This useful energy can be used as electronic energy to power devices like your mobile phones as well as the LED lights! And what’s forward moving if we don’t incorporate anything or everything with mobile right? There is the app which allows the user to navigate his route upon scanning the details of the parcel box. In addition, it also has a messaging system and parcel acknowledgement feature. Very neat and innovative product.
This is certainly depressing. At one point I do agree with Tim Cook’s decision to NOT develop a backdoor access for Apple devices, I cannot denied the urging need to assist FBI in cracking down the dreadful murder case of Farrok and Malik. Evidently, it is a case where there isn’t a definite answer. I lean towards Tim’s decision in favour of maintaining security for all Apple products simply because of the greater risk at hand. This is very much akin to the case of terrorism where reporters or journalist are held hostage for ransom. Should countries compromise on their own security policies to not bow down to terrorism? Or do they pay and obliged to the demands of terrorism? Again, this becomes a case where governments are looking into making decisions on a larger scale or an individual basis. What are your thoughts?
The Apple watch had been on the news for a while now and since then, a lot of companies have begun their development of smart watch technology. The upcoming Huawei smart watch for their Android Wear tech have been hitting the news lately. The tech company’s strategy to adapt designs for their female audience proved largely well received. In addition, there is now plans for interesting new modifications for their second release in the pipeline. Looking at what Apple is doing, Huawei provides similar options for people to select the type of accessories that comes with the watch. With plans to allow customisation to watch faces and colour palettes, there is diversity for buyers. This emerging competition inevitably benefits buyers after all.
In their effort to combat Uber in Japan, the dominating messaging platform Line is coming out with a new service. Their launch of a taxi service within their primary app is evidence that the company is seeking to beef up offerings. The service starts in Tokyo, collaborating with Nihon Kotsu to provide the supply of taxis while Line continues to focus their part on handling the payment platform. Facing direct competition from Uber, it becomes imperative that such initiatives be proposed early to secure market shares. Afterall, Japan needed an app that not only offers better network coverage, but also quicker cabs.