Pizza movie night
It doesn’t hurt to reward your loyal customers with some good old fashion fun, usually with affordable budget. Im always keen on ideas that pushes boundaries of existing platforms to evolve it further. A good advice for most marketing executives is to leverage old or low tech. Simply because low tech does not equate to low engagement. Crafting a good brand experience can come in the form of ANY available media, platform or tech. Take a look at this awesome initiative by Pizza Hut. They embedded movies which are downloadable via QR codes on four totally different box designs! Furthermore, they are individually characterised as Slice Night, Anchovy Armageddon, Hot & Ready and Fully Loaded. As you probably would imagine, each of these names symbolises a different movie genre. Interestingly, the box by itself is known as the Blockbuster Box. I think this is very cool. The formula to create exciting experience that is very functional to its business, characterizing their boxes and giving their customers variety is a very clever combo. While the practical side of it is argueably quite difficult to pull off without dirtying your phone and the result a rather less ‘hi-res’ movie quality, it’s still a magnificent idea nonetheless. Let’s just hope it improves as the campaign idea moves along.
Talking about the revival of the Ninja Turtles, an article from digital trends featured the upcoming film by director Jonathan Liebseman and talks about how the new story still ties itself back to the original plot. There it shows a clip which first came to light at Yahoo Movies. The small clip sees the four turtles beat boxing inside the lift as they took the lift all the way to the top where they face their nemesis, Shredder. I must say the art direction is pretty neat and the turtles had realistic texturing and beautifully created details that nicely differentiates them from one another. A classic case would be Donatello’s raised goggles and Michaelangelo’s iconic humour. These are the minor differentiation setting the turtles apart, keeping each individual very unique.
Muppets: Most Wanted
Are you a fan of the Muppets? I love the Muppets since young and love Kermit the frog! The up and coming ‘Muppets Most Wanted’ certainly has a rather peculiar way of making their trailer. It aims at mocking the world of twitter in a rather amusing yet mordant manner. As we move along, we see over enthusiastic quotes taken from movie trailers translated into zany inane tweets. Exhilarating as it is, the coming muppets movie is one not to be missed. Check out the video!
J.J. Abrams leaving Star Trek. Noooo!
It is very disappointing news for me as I learnt that J.J. Abrams has decided to give Star Trek films a rest after his taking up of the next Star Wars installment for Disney. While is still sitting on the sit as a producer, they are actively looking for some one to come in and do the directing and would expected more of the new director’s initiatives to be seen in the next film. Although there are bound to be haters and lovers when it comes to creative work, I personally loved what J.J. Abrams has done so far and would really appreciate if he could continue his work further. J.J. Abrams did the the revival of the Star Trek franchise back in 2009 as well as later installment of Star Trek: Into Darkness. These were good films and in my opinion definitely worth watching again and again.
“It definitely feels like the right time to let someone come in and do their own thing,”
“We want to hire someone who’s gonna come in and bring their own sensibility,” Abrams said. “I’m very excited to see what comes next, despite feeling jealous of whoever that person is.”
He is now tasked to film the highly anticipated Disney’s upcoming Star Wars: Episode VII, which leaves the man with almost no time for Star Trek. Apparently, he had to sacrifice(at least, that’s how he sound like) Star Trek over Star Wars. I suppose there are just things that would potentially influence his decisions. In fact, I am wondering if the immense fan base, monetary returns and franchise exposure is what J.J. Abrams is looking for. Well, all I could say is I am still very upset over his take to depart but also very excited to see his work for Star Wars.
“There are things we’re focusing on right now before the director, which is just sort of the fundamentals of where the story is gonna go,” he said in a recent interview with HitFix.