Operational readiness

Getting prepared for the storm is what most of us normally do. We prepare what we need in order to handle situations that might befall on us. September is the month of National Preparedness and in a effort to bring this message across, the American Red Cross developed a mobile app to aid in getting people more prepared. However, the twist here in this commercial is that instead of telling you to get prepare directly, it indirectly communicates the situation if you got yourself prepared in a wrong way. An amusing commercial with powerful messaging. The kits are important. So, get your Red Cross app today.