Basketball projection

This is quite a spectacular way to introduce a game. Check out this projection through Quince imaging’s 3D technology. It features the pre and post-shows on the Philadelphia 76ers basketball court. Building excitement and hype, this is a good way to showcase more thrilling scenes and pre warm the thrilling crowd. The video includes animations of the players, their awesome shots as well as the team line ups. Very cool stuff.

Singing is not for everyone

We have yet another funny commercial from Footlocker in collaboration with BBDO New York. This time featuring NBA players James Harden and Stephen Curry. It starts off with Stephen storming into the recording studio stopping Harden from continuing his music recording session. Harden wishes to progress his career more by developing his music talent. His concept of staying “Fresh” while being ahead in his career, was busted with Curry advising him to go get that freshness at Footlocker. A nice way to put across the brand message from an in-story script approach where we see a nice honest scene between two friends here. Thanks to Curry, Harden realizes his crappy recording after a play back. Interesting yet amusing approach to make celebrity endorsements less mundane.