If you never expect window shopping to be as literal as what Kate Spade had done, you are in for a big surprise. Kate Spade had recently tied up with Ebay to launch their weekender line using four digital shopping windows located across lower Manhattan. They had basically created window displays with new products from Kate Spade and a digital touch screen that allows passer-bys to interact and shop from it. You can then have it delivered to your place in one hour. This is a really cool idea that not only allows retailers to save up on having a physical store, it also helps to reduce inventory space and a much easier way to shop for consumers. Upon item arrival, the customer can purchase it using Paypal. Delivery is also free anywhere within Manhattan.
“We’re redefining what it means to window-shop,” says Healey Cypher, head of retail innovation at eBay, which partnered with Kate Spade Saturday on the initiative. “There’s no inventory and no [store associate].”
What we are seeing right here is another example of a good retail strategy that encompasses not just operations alone, it takes into careful consideration the shopping experience from the customers’ point of view. A great shopping experience coupled with efficient delivery right down to your doorstep. This would also mean the customer would now have one less shopping bag to carry around while they continue to brisk through the streets shopping. I hope to see more retailers embracing this innovative concept.
Have you ever been under pressure from time to time to refresh your company’s corporate identity? Most businesses that have withstand the test of time, would definitely encourage you to make changes and improve your corporate identity. Take Pepsi Co. for example, they have been in the business of producing cola beverages since 1898. More info here. Take a good look at the changes in packaging for the soft drink can.
As you can probably see, even though it has gone through such a long heritage, the logo’s integrity seem rather consistent. In terms of it’s colors and its symbolic curves. Following their rich history, this provides a very iconic imagery in the minds of many. The bloggers at Bold Post have collated a cataloge of some of the popular soft drink cans and their corporate brand image transitions. Have a look and be surprised. Although there are changes to be made as times are changing, it is vital to keep track of the changes you make, keep polishing and fine tuning that identity with subtle changes one at a time. You would very soon see a rather evident change in the logo’s identity.
Click here to see the post. Have you been engaging in a creative agency to refresh your corporate identity? What are your views of the work produced? Feel free to drop in your comments on views and opinions of what you think.
I am a LEGO FAN! Having to see a life-sized X-wing figther is truly an amazing sight! Built entirely out of LEGO bricks, this is one very huge project and definitely a sight to behold. LEGO Group launch the project in celebration of the upcoming Cartoon Network series The Yoda Chronicles. This is the largest LEGO structure built to date and is now available at the New York City’s Times Square.
This beautiful artwork is made up of 5,335,200 bricks and stands at 11 feel tall, 43 feel long and 44 feet wide. Weighing 46,000 pounds, it is said to be the one-to-one replica of the X-Wing retail model but except it is 42 times larger than ever.
This is a year long project and I believe this project is truly amazing. I really want to share this with all the LEGO fans out there! Good job!
Woah, this video from Mashable had their tech editor Pete Pachal wearing his new pair of Google glass walking along the streets of New York City. Of course, the device is definitely going to bring in lots of attention. People often get curious by things they are not exposed to or rather an odd representation of the norm. Ideally I would have expected that the Glass be a real great gadget that would sit nicely on the face with a somewhat amazing fashion sense.
The Glass currently demands a 1500 price tag which would really add on to deter more enthusiasm for the device. Personally, I like what I saw and completely fell in love with the Glass the moment I knew of what it does and how it would revolutionize humans’ daily lives. I think what we need is a great tech assistant that would help us with our daily routines but not necessarily a pair of glasses. What if we had a small badge or pin that would serve the same purpose? What if it was great technology done and programmed on contact lens?
Well, no matter what I would still want to wear a pair of Google Glass as long as I have the opportunity.