Most people would instantly switch their mind off the moment commercials start hitting their screens. Commercials to them is an instant interruption. What we really want to do these days is to get them out of this paradigm. Of course, celebrity endorsements are by now, ranked the most utterly trashed way of product marketing. They get paid lots of money to say awesome things that really doesn’t appear so. Footlocker wants to make sure that their spokesperson, NBS player Blake Griffin, make it a point to say the truth. And that is how truly kick-ass Footlocker is. In addition to that, Blake also talks about how the brand actually make him shine at his best. Check out the amusing approach BBDO New York adopted for this commercial. Great job.
When it comes to job hunting, the first thing to the door is your resume. And like they say, the first impression counts. I still remember I once had a bottle of fresh milk delivered to my agency’s doorstep with a tag loosely knotted onto one of the bottles. The label reads, “freshly milked creative juice”. As much as I have to agree that it does caught our attention, I wouldn’t consider this creepy approach a healthy attention. Still nonetheless, it is important to create impact and that would inevitably score you some brownie points. In order to make that distinction, New Jersey-based advertising executive Chris Liu had his resume all jazzed up looking like a google search page. What you see is a results page with a list of search results displaying all his information. Looking just like Google’s page layout means communicating that same level of familiarism to his prospective employers. A rather creative approach to the traditional way of sending resumes.
Nothing beats giving joy to young children and seeing the grin from their faces is extremely rewarding. Brazil-based industrial designer Ricardo Seola has invented a rather interesting toy. Using wooden materials, he made a train set that allow children to create music as they play. Amazingly, the train would educate the young ones about music as they play. He named his creation ‘Sound Track’. It aims to help children get to learn more about music while they are developing their motor skills. Every time the train passes through the teeth of the train tracks, it would produce music. New York based Quirky will be developing, producing and marketing this interesting toy. It is due to launch at the end of the year. Come to think about it, this could also be an ideal direct mailer for a toy retailer isn’t it?
“A toy that allowed children to discover for themselves how music was actually made.” Seola
Trains are one of the interesting channels of communication that offers high brand exposure. Station to Station, a project which aims to curate a very dynamic digital gallery of design artworks on cargo train. They hope to feature collections of artworks from a list of artists as the train travels from one coast to another. The train shall travel from New York to San Francisco while at the same time stopping at ten locations along its journey. Visitors will be able to view the artworks by popular artists. A rather interesting way to feature art. While the train is traveling, it will be a kintetic light sculpture. Seven museums have teamed up to make this project possible. Quite an interesting way to showcase art.