Facebook ‘ReShare’?

Posted on by Zack Chia

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To recreate success is to recreate innovation. I have always believe that some of these social media giants like Twitter, Facebook or Pinterest have the most leading example of all time. But to share the technology between one another would be ultimate. While Facebook has got it’s predominantly used function, the timeline is one that allows us to read news feed, share them as well as comment on them. Of course, another integral part of our daily routine is to ‘retweet’ them. Yes, Facebook has decided to have that function on their timeline. While it is similar in a way to the Share button, the new ReShare button allows quick sharing simply by tapping once on it. That makes it easier for one to execute this activity. It is crucial to understand one singular click is definitely more compelling than two. Do you think the ReShare button is necessary?

TAPPING RESHARE IS AS SIMPLE AS TAPPING RETWEET ON TWITTER

Mobile behaviour

Posted on by Zack Chia

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Facebook, one of the number one most used app in Asia (where I come from) has certainly integrate itself into the lives of many asians. This article reports most people using Facebook mainly to check on their news feed. I am not too interested on what this article has to say but rather I’m fascinated by the fact that why hasn’t a lot of brands leverage on the news feed platform for raising brand awareness? A lot of palatable ideas can be use to attract people’s attention. One idea to keep consumers constantly engaged is to test their anticipation by getting them count the number of posts a day or even the time between each post and the winner gets a really sweet prize!