You should try mine.

There was a time when agencies would work closely with clients and through bilateral working relationships, developed an implicit chemistry for marketing products and services. When social marketing begin ploughing through the way we advertise brands, it changes the mechanics of how we see ourselves believing in brands again. Despite word of mouth marketing being a widely used method of convincing consumers, not many has taken a deep thought as to why it is possess such viral effectivity. The reason has always been ‘trust’. With trust, people loosen their guard and they tend to allow brands to actually ‘interrupt’ and begin the cognitive selling process. Toyota came out with the ‘Try my Hybrid’ campaign in Norway, leveraging on social media via the mobile environment. Showing real Toyota Hybrid owners, they allowed others to take their Toyota Hybrid for a ride with no strings attached. This generated massive traction and instantly became a hit. I guess nothing beats a real test drive from a sincere ‘salesman’. In this case, a real Toyota Hybrid driver. Realvertising.

 

Sunshine!

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Norway is definitely one of the travel spots that is in my mind for quite a while. While I adore the beautiful landscape and architecture, it is depressing to live in a place that is drowned by long dark and cold winters. The town of Rjukan is constantly shrouded in the shadows by their surrounding mountains for at least a good five months a year! Determined to receive the blessing of sun rays to attain some light during the gloomy dark weather, a new innovative plan is created. “Mirror Project” was conceived by installing gigantic mirrors on mountains and having sunlight reflected directly into the town square. The mirrors have already been mounted and the project is going to be tested in September. When the sun retreats, it would be the most ideal time to try this new experiment. Living in the sunny island of Singapore, I have never experience the dreary cold dark weather. I would pretty much understand how eager the residents of Rjukan would be to see the sun during dark winter months.