Mobile apps has reign the market leaving consumers with more than enough on their hands to keep their eyes on Playboy magazine. I have been busy crushing candies everyday! Anyway, Playboy launches their mobile app that swear by the fact they can entice readers with non nudity and incredibly exciting bite sized content. Won’t that be FHM magazine? So what exactly would the difference be now? While Playboy boast a long reputation of providing male audiences with great male-driven content, it is also slowly losing its crowd. With most publications going digital now, one who does not make great leverage on their USPs would not be on a competitive edge over other popular online content provider. The only valuable proposition is that it provides you it’s own exclusive content that is exclusive to the app itself. Interesting? I don’t think so. Let’s just say we men want more.