In their effort to combat Uber in Japan, the dominating messaging platform Line is coming out with a new service. Their launch of a taxi service within their primary app is evidence that the company is seeking to beef up offerings. The service starts in Tokyo, collaborating with Nihon Kotsu to provide the supply of taxis while Line continues to focus their part on handling the payment platform. Facing direct competition from Uber, it becomes imperative that such initiatives be proposed early to secure market shares. Afterall, Japan needed an app that not only offers better network coverage, but also quicker cabs.
Awesome. We have seen human flashmobs, their boisterous and exciting experience is now challenged by a flashmob of BMW M325i Coupes. Hows that? The ‘Driftmob’ features the BMWs drifting across Cape Town, creating a rather loud appearance. We see five BMWs dashing and spinning around the road, completely taking the public by surprise. This act was beautifully orchestrated by Hollywood director Mic Rodgers. The result was a truly magnificent performance. With 5 million youtube views and counting, this has definitely spurred more online viewerships than its physical tractions. Well done Interone Germany.
It is hard to say anything bad about this brilliant idea. Coca Cola’s ‘Recycling’ Happiness Arcade machine is almost the sure way to guarantee results. To play a game on this arcade machine, one must insert the a coke bottle as the token. Having the machine at 6 different locations, it is able to reach out to people in Dakar. A nice and interesting idea by Grey Dakar.
If it’s IKEA, you just gotta love it. With the avalanche of zany yet provocative campaigns from the furniture giant, it is no wonder it receive such great support from it’s supporters. Effective communication through creativity is the cornerstone for most of the works produced by IKEA. As much as I recalled, innovative approaches to traditional media seems to be prevalent in a lot of IKEA’s campaign. With less costly media placements, they attempted and successfully garnered high traction. This time round, they again push the boundaries of traditional outdoor advertising. Executed in Belgium, witness how these lovely colorful bus stop billboards actually captured the public’s attention through bright vibrant colors. As you go nearer, you see fine lines delineating the contours of furnitures. Interesting concept. Love the art direction and idea.
It has been a rather hectic week and blogging has almost become implausible these days. Well, I am resuming back my sanity in the few days from now and will be active once more! Now, what caught my attention during my in between busy work breaks was this video of Pepsi MAX’s Unbelievable bus shelter. To those who are waiting for their local public transport, will definitely be in for a big surprise! This interesting bus shelter provides not just pure entertainment value for the passengers awaiting the bus, it also serves as a very interactive display. Check out the funny scenes of action! Nice.
Tell me you love this. Whats more amazing than to prank on others, gets a heap of awareness and still communicate your message without physically showing it? Prankvertising as they called it, has been quite popular in New York. AMC’s Walking Dead returns with a rather loud opening isn’t it? We see people getting shock as they stroll past street grates as zombie hands raise from beneath the drainage. Love those shocking moments from passerby. Nice!
Clients always loved originality. The truth is, not all of them have the courage to go for it. Now, when it comes to originality, advertising agency, Voskhod, Yekaterinburg from Russia, demonstrated the real deal. As literal as possible, they showcased originality right on the spot on a billboard. Their client, Double Grill&Bar, would like to have their billboard done with exceptional execution. What appears to be a nice image of a steak right smack in the middle of the junction on a giant billboard, is going to give us a little surprise. In the night, they would literally ‘grilled’ that billboard and burn the image on the billboard. And they did. Im actually impressed by the result. Nice burnt marks were created, simulating actual grill lines on the picture. Amazing.