In their effort to combat Uber in Japan, the dominating messaging platform Line is coming out with a new service. Their launch of a taxi service within their primary app is evidence that the company is seeking to beef up offerings. The service starts in Tokyo, collaborating with Nihon Kotsu to provide the supply of taxis while Line continues to focus their part on handling the payment platform. Facing direct competition from Uber, it becomes imperative that such initiatives be proposed early to secure market shares. Afterall, Japan needed an app that not only offers better network coverage, but also quicker cabs.
Awesome. We have seen human flashmobs, their boisterous and exciting experience is now challenged by a flashmob of BMW M325i Coupes. Hows that? The ‘Driftmob’ features the BMWs drifting across Cape Town, creating a rather loud appearance. We see five BMWs dashing and spinning around the road, completely taking the public by surprise. This act was beautifully orchestrated by Hollywood director Mic Rodgers. The result was a truly magnificent performance. With 5 million youtube views and counting, this has definitely spurred more online viewerships than its physical tractions. Well done Interone Germany.
It is hard to say anything bad about this brilliant idea. Coca Cola’s ‘Recycling’ Happiness Arcade machine is almost the sure way to guarantee results. To play a game on this arcade machine, one must insert the a coke bottle as the token. Having the machine at 6 different locations, it is able to reach out to people in Dakar. A nice and interesting idea by Grey Dakar.
If it’s IKEA, you just gotta love it. With the avalanche of zany yet provocative campaigns from the furniture giant, it is no wonder it receive such great support from it’s supporters. Effective communication through creativity is the cornerstone for most of the works produced by IKEA. As much as I recalled, innovative approaches to traditional media seems to be prevalent in a lot of IKEA’s campaign. With less costly media placements, they attempted and successfully garnered high traction. This time round, they again push the boundaries of traditional outdoor advertising. Executed in Belgium, witness how these lovely colorful bus stop billboards actually captured the public’s attention through bright vibrant colors. As you go nearer, you see fine lines delineating the contours of furnitures. Interesting concept. Love the art direction and idea.
It has been a rather hectic week and blogging has almost become implausible these days. Well, I am resuming back my sanity in the few days from now and will be active once more! Now, what caught my attention during my in between busy work breaks was this video of Pepsi MAX’s Unbelievable bus shelter. To those who are waiting for their local public transport, will definitely be in for a big surprise! This interesting bus shelter provides not just pure entertainment value for the passengers awaiting the bus, it also serves as a very interactive display. Check out the funny scenes of action! Nice.
Tell me you love this. Whats more amazing than to prank on others, gets a heap of awareness and still communicate your message without physically showing it? Prankvertising as they called it, has been quite popular in New York. AMC’s Walking Dead returns with a rather loud opening isn’t it? We see people getting shock as they stroll past street grates as zombie hands raise from beneath the drainage. Love those shocking moments from passerby. Nice!
Clients always loved originality. The truth is, not all of them have the courage to go for it. Now, when it comes to originality, advertising agency, Voskhod, Yekaterinburg from Russia, demonstrated the real deal. As literal as possible, they showcased originality right on the spot on a billboard. Their client, Double Grill&Bar, would like to have their billboard done with exceptional execution. What appears to be a nice image of a steak right smack in the middle of the junction on a giant billboard, is going to give us a little surprise. In the night, they would literally ‘grilled’ that billboard and burn the image on the billboard. And they did. Im actually impressed by the result. Nice burnt marks were created, simulating actual grill lines on the picture. Amazing.
I never stopped believing in Santa. I think he is magical and that his existence is purely one to be felt during the festive season. As a child, we were told of this big white bearded man carrying a big bag of gifts and would slide down the chimney sneaking into our house only to surprise us with lots of gifts the next day. He keeps us remembering the magic of christmas and these vivid memories of childhood remains beautiful today. However, not every child enjoys that same growing up journey. There are many young children in Peru that were forced into working on the streets since early childhood. To some of them, Santa might never have existed. The magic of this holiday season never seemed to appear. Worse of all, they might even stop believing in him. Advertising agency, Conectart Group, Lima decided to create this magical Christmas with their “Santa Undercover” campaign. Santa goes undercover and approaches these kids asking them to polish his boots only to reveal a secret message. The kids then gets a surprise gift from a nearby gift kiosk. Santa would give them a nickel and they can retrieve this magical gift by pulling down the lever. A well thought campaign that is both simple and meaningful.
I have always wanted to create an outdoor activation like this. Ikea has recently came up with an interesting billboard advertisement where they feature real actors inside their billboards. We see the actors going about their usual daily routines in the public, while being featured inside actual billboard. This was done up in Gare St Lazare station in Paris, France. The ‘live billboard’ is erected a few feet above ground level but were a comfortable gaze from eye level. The result is an extremely attention seeking feature garnering the likes of the public. Of course, it comes natural with voyeuristic attention. Ikea’s message was a straight and blatant one: “At last a bathroom that rises above the rest.”
Most often of not, it is not easy to have the immediate amount of engagement or the mechanism to trigger your consumer for an action. But, there are a lot of ways we can achieve so depending on the kind of promotion or the product that we are selling. In this case, music being an integral part of our lives is a good boost to trigger music fans for an action. Billboard Magazine wants to reward real music fans. They created a magazine dispenser machine that would instantly reward you with a free magazine. All you need to do is to prove that you are a fan of the artist on the cover of the magazine. How do you prove your devotion then? All you really need to do is to plug your phone to the machine. You don’t even need an app. The machine scans your library and almost instantly decides if you have at least 20 tracks of the artist on your phone. Then you either walk away with a free magazine or empty handed.