The dash

Extreme is the word! Check out this awesome marketing effort from The North Face, Korea. I love how they build suspense and anticipation! Innored, South Korea, had a pop-up activation in Seoul where they position in the middle of a mall, a south pole camp set up. The experience first start off with the user being given a visual teaser with a VR glasses as they sit on a dog sled. This gave them an assuring impression that they were merely just simulating a virtual tour. Before you know it, the action starts off with the huskies literally pulling the sled, slamming through those snow walls! The ride gets really fast as the user now dashes across the mall and is given the opportunity to grab an awesome jacket from The North Face! Just check their facial expressions! Excellent!

Talk the walk

Couldn’t agree anymore that this is one fxxking brilliant execution! Good work here by Graubünden tourism. I mentioned before a number of times the importance of having an engaging platform to communicate your message and this is clearly another example of how unique stunts can be effectively pulled off. Imagine a talking billboard that corresponds with you LIVE and actually invites you on a trip! Through the use of an interactive screen, Graubünden tourism was able to capture the attention of the public. By having a man in the mountains, they load up a real time camera and had him interact with the public. He invites them to a challenge and the person with the best yodel gets a free ticket to the mountains. Truly amazing.

Beerboard

Nothing beats sharing happiness. Free booze is definitely one way to deliver that happiness. Check out this billboard from Carlsberg. As simple as one could imagine, it literally offers the public free booze! Bring your own and have it filled to the max! Certainly not the most exciting idea in certain restrictive countries, but for those that worked, the value of excitement is truly unimaginable. Its gonna get busy on the streets for sure!

Giant lunchbox

One of the commonly used creative approach for outdoor advertising. The ‘bigger-than-life’ approach to create attention. McDonald’s restaurant in Sydney, Australia has executed a large scale stunt where they erect a giant size kid’s lunch box done up with vivid colours and an amazing facade! DDB Sydney headed the project and has implemented this outdoor activation to move around Australia. Major cities like Perth, Adelaide and Melbourne will see this big lovely lunch box hitting their streets! This surprise is actually another exciting pop-up restaurant to give McDonalds fans another interesting dinning experience.

Talking to me?

Always a big fan of outdoor activations, I enjoyed seeing how powerful ideas turn to life together with the amount of joy and laughter it elicits from people. What we have here is an interesting mirror that actually talks to people who passes by. Originated from Brazil, bread brand Nutrella created the ‘friendly mirror’ which aims to make your day by singing praises and talking. Creepy, some might say, but the tonality has simply made it a rather amusing experience.

Don’t hit them

252604_2_800 domestic-violence-ad

I realise i do have a liking for billboard advertising, especially those that bring out the intended messaging through very creative means. Take domestic violence for example, I have seen tons of them done in a very statistical manner, direct and not interesting at all. You don’t grab a person’s attention, you don’t get to communicate anything at all. UNICEF’s recent billboard shows transitions between the day and the night. Just like violence at home, it usually happens during the night. Interestingly, this level of relevance is imperative in getting the right attention at the right time. It is reported that there are close to three million cases in the United States where children are abused badly. These ads brings awareness to people about violence at home, in the night where it goes pitch dark, it brilliantly casts a shadow of a horrifying figure attempting to strike the little kid. Interesting execution.

 

Save the Sundae!

For a start, this might seem lame to certain people. However, the idea of interactivity and engaging consumers is clear in this execution. Mc Donald’s ‘Save the Sundae’ campaign came as a brilliant idea that addresses to the brand’s eagerness to engage their followers. Good job from the boys from Leo Burnett.

Drone it over

Having lived in Singapore for the entire part of life, I have seen so much disparity between races here in this small tiny little island. The republic has went through phrases of racial campaigns and trying its best to bring harmony between the different races. While I have mixed feelings on how successful the efforts were, im quite certain this idea from Coke is pretty interesting. I have shared this exact same idea with several clients before but always get shunned off for being too outrageous. Im starting to believe that it does take a lot more courage for people to accept something beyond the norm. Rather, I think incremental steps would be a better way to bring on radical ideas. Still, this is a good idea to deliver the messages directly to the audience. Drone technology, ahh… finally someone gets it.

Hand Drawn

I know this had been done awhile ago back in 2010, but the idea came as so original that I think it has never been contested in terms of creativity nor execution even to date. I love the idea that it sprout so much originality and relevant messaging through a simple use of purely markers. Brilliant perspective into seeing how things can evolve with just simple materials. A great example by Leo Burnett, UAE for Chevrolet. A starting point for brands to generate awareness.

The Front Row Story

AND, I think this is extremely powerful. I mentioned in a conference presentation a while ago that brands harnessing human power has an exceptional appeal when compared to companies adopting the brand power approach. While the latter signifies a passive communication, human power aims to unify and conquer with one common agenda. This sort of relational contract between fans and brands becomes mutually dependent. As a result, engagement occurs because it needs to, and not because it had to. Take a look at what Google+ has done for Manchester United fans. They created the ‘Front Row’ project which took on a less perplexing approach of acquiring fan support, yet a very impactful one.