Design for diet

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This is definitely a cool way to go for hardcore dieters. ‘360’, a student driven project from Sweden’s Linnaeus University taps on the idea of giving discerning diet enthusiasts the ideal meal pack with just 360 calories. And not just meal packs, it also encompasses delicious desserts. Andreas Wikström, Erika Teljing and Hanna Mellin, the team behind this interesting work displays a nice flair of design. I personally love the packaging and how effective it is in directly gaining my attention as well as communicating across the product benefits. All you need to do is to simply heat it up and the meal is ready to serve. Simple, easy and effective.

Stella In Two

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Well, if you fancy nice looking packagings, here is a very nice design execution for Stella In Two. These are impressively designed with the great use of color graduations and look at the geometrical cuts! Packagings are inherent when it comes to product positioning and branding. It shaves off the competition and brings your product a little more into the surface making it a hero amongst the rest. Nice work.

“A more conceptual incarnation of the first fragrance, Stella In Two employed the use of graduated opaque glass to simulate traditional ceramic bottles combined with more contemporary geometric forms.”

Vodka Spine

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Packaging has always been a core marketing factor for most alcoholic companies. You need a very strong and astounding design to stand out from the masses. Spine Vodka’s design is one that aims to be inspirational with the work done by German designer Johannes Schulz.

“It was a private project I started after my graduation of an international communication design school in Hamburg, Germany,” he explains. “Spine is a high quality product just like the design, reduced and simple with a consciously ‘twist’ in his message and a memorable name fitting to the project.”

A very interesting design that looks so different compared to the vodka brands on the shelves. It comes with the integration of the spine together with the ribcage. It is said to communicate a product with a ‘backbone’. With a nice 3D design angle to this visual, it sets a big difference from other vodka brands.




How many times have you seen Coca-Cola change their can design? Be it the interface graphics or the shape of it’s cans and bottles, it remains one of the most recognized beverage in the world. With their new slimline 250 ml, Coca-Cola has collaborated with Spotify in an effort to bring their consumers the MyCoke trilogy experience all in the name of a healthier soda drink. We are due to see an integrated campaign with TVCs, outdoor as well as social media marketing. Users can also “blipp” the new can for a 3D experience while listening to music tracks via mobile devices as Coca-Cola will be working closely with Blippar. This new can is aiming to bring about not only a newer design but a series of other offerings. It is rather early to judge if this would be a successful campaign albeit the reputation of Coca-Cola. We have seen better campaigns from Coca-Cola which includes the can sharing campaign as well as the closer together campaign by Ogilvy & Mather and I love them. However, I remain skeptical on the results of this marketing effort. What is your take?