Pepsi – Zack Chia

Design Pepsi

Posted on August 20, 2015 by Zack Chia

I find art by Piet Mondrain to be extremely fascinating. To see it being applied on our everyday life can be rather interesting. Designer, Andrea Salamino created an almost new Pepsi can that is clad in traditional Modrian print style. I love how he craft style into the iconic Pepsi can, converting the predominant blue into a new unique identity. Design is integral to our lives and at times we can bring forward a difference by stimulating the way we see and feel things around us. Especially things that we consumed frequently, a well conceived execution brings forward a strong statement. More of his work can be viewed here.

Fly like a bird

Posted on July 19, 2013 by Zack Chia

Everyone loves a little magic. Somehow it brings out a little bit of that childhood in them. I still remember the stunts that David Copperfield once did to the Statue of Liberty, the way David Blaine would fool his audience with his tricks and how Criss Angel would actually float across the sky. That said, let’s imagine mixing that kind of stunt with marketing, the results could be overwhelming. Pepsi had recently collaborated with English magician, Dynamo for a public stunt where he would levitate alongside a bus. While doing so, he took live footage from his mobile and that garnered the attention of the public. I must say I am not so much impress by this marketing stunt but it is undoubtedly an effective effort after all. The current youtube views is already at 3 million and going up. There are some debates and conversations over how the stunt was done. Whether or not if Dynamo really used a mechanical arm to connect himself to the bus, it has definitely gotten the social attention it was intended for. That in my opinion, is probably one of the main objectives met. After all, this marketing stunt does bring about some fun.

Search that LOGO!

Posted on June 25, 2013 by Zack Chia

Can you decipher the hidden code within these 3 abstract visuals? What you are seeing might be entangled wires in red and blue or vessels of fluid tubes in those colors. What do you think of when you see blue and red? There are many possible combinations but kudos to you if you guessed PEPSI. Yes, the beverage giant recently tasked BBDO Dusseldorf to come out with a campaign that would subtly place their logo in a very unique and creative way. I have always love the challenge of placing things away from first sight. Given the ubiquitous that clients love having their “logo bigger” or taking the “safer option”, PEPSI’s bold attempt to approve these ads is commendable. This is pretty much one of the traditionally effective ways of bringing a message across to the audience in a very subtle subconscious manner. We term this subliminal advertising. It has proven to be very effective to create an impression in the viewer’s mind. Such tactics if well executed would yield amazing results. In my opinion, I believe this is a rather far fetched approach with a very bold intent. There are other possible ways to explore this idea further. Perhaps we could use paint works or even patterns to incorporate the logo but in a less obvious yet seemingly intelligent way. What do you think of BBDO Dusseldorf’s attempt to fulfill PEPSI’s marketing requirements for these ads?