Play, it’s good for you

We have seen commercials with little children immersing themselves in their stash of toys and the usual sales driven voiceover scripts. Here, we have an ad for dogs, featuring a food product with ‘play’ as it’s unique selling position. With no voiceovers, and just adorable dogs playing around while coordinating their act together, we see how dogs can have their fun. I particularly like the last part where the dominos falls, revealing the copy. “Play, it’s good for you.”