Ads ruining Instagram?

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Looks like it’s confirmed that more ads will be pouring into our beautifully decorated photo galleries on Instagram. As it seems, it is reported that the company would currently concentrate on pushing a rather small amount of aesthetically beautiful yet high quality photos and even videos from brands that already have a huge following in the social community. And this would be initially targeted at users from the United States. I believed I have touched on the topic of ad insertions being a very sensitive operation as it significantly causes a disruption in the aesthetics as well as the flow of user experience, if it is not done correctly. Of course, Instagram’s parent company, Facebook has now cleverly integrated the ad experience into their social platform and that is a great leading example to follow. On top of that, Instagram also has a similar option of allowing users to hide it from their feed as well as reporting possible spams to Instagram.


Ultimately, companies has long ago took the opportunity to run some of their marketing efforts on this photo driven social platform and it comes as no surprise that Instagram will provide more companies with expanded options to have their brands being noticed. While there are possible risks of brands losing their followers, the idea of having more exposure through ads would still ultimately help companies to establish revenues and stay operational. At the end of the day, Instagram remains a photo-driven social platform for users to upload their pictures and videos and allowing them to hold ownership to their own visual properties. That promise to users remain intact.

Instagram with video capability

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An app is just like any other product which has a life span of it’s own. While it is arguably true that Instagram has been losing its edge over to Vine(an app that allows user to record 6 second videos), it still has a compelling audience in Asia. Apart from Instagram’s 100million users, it remains as one of the dominating app when it comes to photo-sharing and social media. Check out more of Instagram’s stats here. Facebook shall be revealing their new and enhanced version of Instagram with video capturing features as part of the repertoire of functions to come along. Very exciting I would say. Following the success of Vine’s popular video recording function, it is definitely a good competitive move to equip Instagram with similar capabilities.

A good and relevant point to note.
“Instragram could become an incredibly powerful resource for marketers if used correctly,” says Tarran Meyers of Dolber Marketing. “The addition of video to Instagram would give advertisers an opportunity to better engage with consumers in a creative and comfortable manner that feels informal despite the advertorial overtones of the content presented.”
[taken from here]

As an Instagram user, I must say I am thrill to see the new Instagram app and the features that comes along.