How many times have you entered the door to a client presentation and have the client challenged you to your design? Unknowingly, they might sometimes appear to have challenged their own brief, which can be extremely appalling especially when you met someone who just can’t seem to differentiate between what’s blue from pink. I have for most occasions done work for clients who are clearly unaware the significance of a great visual identity. Immediately they would jumped into a frenzy when they see something they either did not see before or it just isn’t what they would expect. Great design requires courage of acceptance. And a great design makes your product prominent. Taking the center stage on a clustered rack of products. You want to look like you would be taken off the shelf the moment you have been placed on. So bear in mind, a good design identity is just as important as your logo. I refer to a great post from trendhunter with 76 impressively designed packages. Check them out here.
Shopping is a favorite pastime amongst so many people be it shopping for an occasion, for pleasure or therapy. Of course, majority of the figures probably lies in the window shopping category. One of the key influencing factors resulting in a successful acquisition could be impulsive buying. That which I believe could be motivated by the ease and convenience of mobile payments. Mobile Commerce Daily reported that 33 percent of retailers are actually having second thoughts on having to adopt the mobile point-of-sale systems. IHL Group reports that there is a slump in deployment figures compared to the previous year.
The truth is people are less likely to embrace new changes. And so if there is little or no acceptance to mobile POS, it is unlikely consumers will follow suit. As retailers are aware of the potential to enhance their in-store experience with mobile POS, they also identified the problems through integration of mobile POS into their store operations. While I believe they are worried of the big undertakings through this adoption, I strongly recommend the importance of giving consumers a more conducive and effective shopping experience. I do not think retailers should compromise that brand experience with possible issues like merchandise security, cash handling, bagging, customer service levels nor traffic flows.
– quote from mobile commerce daily –
“There has been a lot of hype around mobile completely eliminating POS mostly around some announcements from a few retailers, however, most retailers are taking an approach of utilizing mobile as an add-on to service and not a replacement,” said Greg Buzek, president of IHL Group, Franklin, TN.
“At the same time retailers are using mobile as a way to rethink their entire omni-channel transaction processing, looking to move to a single business logic regardless of the channel in which the customer chooses to buy,” he said.
“Finally, retailers are having to rethink their entire operations as they deploy mobile. This includes security of the device, security of the merchandise, security of the transactions, payment handling, receipts, bags, and traffic flow.”
Mobile POS has inevitably improved the shopping experience of most shoppers and should continue to improve to eliminate these possible fears from retailers. Let’s work together to a new and more innovative shopping experience.