The long awaited FIFA World Cup has commenced, and fans all over the world roar while surges of adrenaline rushes through their heads. Definitely an event to behold. There are some trivia stuffs about the event that many have forgotten over time. At least for those who have been to the World Cup, they would relish in joy whilst looking at their tickets. I refer to an article on CreativeBloq which features a long string of ticket designs from the past years of World Cup. I must admit in terms of design, the tickets has transformed from something really plain to what is extremely fanciful. Take a look here.
With the ubiquitous that “Print is dead”, a lot of creatives are starting to lose their faith in stuffs which we used to craft back in the days of art school. It is undeniable that digital graphics is so much more innovative and appealing. However, to sometimes move back the clock is a nice way to create something inspiring as well. Italian designer Jacopo Rosati created a set of very interesting and extremely adorable art pieces using fuzzy felt materials. Being a hands on person, he wanted to try something that isn’t very digital based.
“My goal was to develop flat bidimensional collages, as paper is already used in illustration, plus it can’t guarantee the same hardness that felt does”. Will you just check out these interesting art pieces? They are so interesting and very well made. Not to mention they are also very cute in their own way. Time to add these to my Pinterest board!
As we all know, AR is not a new technology but it still does wonders when it comes to interactivity. As Audi launches their Audi Vision platform to cater for consumers to engage with their product through app, it virtually hopes to achieve bringing the brand experience to life. Every detail including the pricing, specification guides and even the sound of the engine can be heard. The entire product brochure can be viewed simply but just taking a snap shot of the product brochure. This interesting approach takes away the boring mundane way of browsing print collaterals.
However, what sets me wondering is WHY the existence of a print collateral? What if we could scan an Audi vehicle and actually launch a product brochure with details of that exact car’s model? Example, we happen to see an Audi on the road and using the app, it would recognize the car and pulls out details of the car together with all existing product brochures and videos of it. That would bring the technology one notch higher than this.
I think the Audi Vision is a great project but it could be further improved with a ready app like what I mentioned earlier. That way, consumers would see a more interesting need to have the app staying in their phones. They would update the app often to get the latest information of new car arrivals in their app. Who knows some information pertaining to the new model would only unlock if you scan the vehicle? And they could easily be scanning any Audis on the road and receive the data they want. That not only drives consumer engagement, it also provides content for social. A true hardcore Audi fan would definitely appreciate that.