Luxury sports car have not just their natural appeal, they also have a taste for great technology and trends. The new Porsche 911 is the catalyst for new inspiring experiences through the creation a lot of hype during the Porsche Center in Padova. DrawLight created this projection mapping for the launch of the Carrera 4S. Check out the video to see the amazing effects. In my opinion, projection mapping can do almost anything you imagine of.
Volkswagen Golf 7: 3D Projection Mapping Event
Awesome. Can’t help but repeat this video a couple of times to see how the digital graphics flow so seamlessly throughout. It not only gives you a hint of what you could do, the car’s heritage, it also highlights how interesting your Golf could be. Projection mapping is not new but slowly gaining more recognition here in Asia and I have seen quite a number of events making good use of lights and digital effects to map huge event artifacts and it works pretty well. BBDO New York did their version of mapping on water for Gillette and it was totally out of this world. Still, projection mappings when executed nicely is a sight to behold.
Zack Chia 