Clients always loved originality. The truth is, not all of them have the courage to go for it. Now, when it comes to originality, advertising agency, Voskhod, Yekaterinburg from Russia, demonstrated the real deal. As literal as possible, they showcased originality right on the spot on a billboard. Their client, Double Grill&Bar, would like to have their billboard done with exceptional execution. What appears to be a nice image of a steak right smack in the middle of the junction on a giant billboard, is going to give us a little surprise. In the night, they would literally ‘grilled’ that billboard and burn the image on the billboard. And they did. Im actually impressed by the result. Nice burnt marks were created, simulating actual grill lines on the picture. Amazing.
When it comes to giving away something, there is always interesting ways to make it happen. Check out what is happening now in Russia now, a great way to purchase your tickets through exercising! A unique ticket machine has recently been installed at a machine in the Moscow subway station. It allows the people to purchase their tickets through exercise. It is as simple as that. I thought the idea would be even better if one could get something even more if they tag their friends along for group exercises. And to top it off, they could even have it on social media? Nonetheless, it is great effort done to promote the Olympics 2014.