Dell vs iPad

This bashing commercial came out a few days ago and I saw it over on youtube. We see a comparison video of the Dell tablet vs iPad and it is evident that the iPad is losing it’s thunder. As technology advances, it is not possible to solely rely on emotional advertising anymore. I have to admit that I am an Apple follower but those days are slowly fading away. Steve Jobs used to market Apple in the direction of emotional marketing where he identifies that people made a purchase because they truly love the brand as a WHOLE. The service it provides, the engagement it gives, the technology it promises and that cool factor it extrudes. All in all, it was cool to own an Apple product. As Saatchi & Saatchi’s CEO Kevin Roberts had preached, the Lovemarks concept is a marketing approach aimed to replace Brands. It focus on the the “want” rather than the “need”. Unfortunately, these days consumers tend to compare not just their wants anymore, they need to have their basic requirements fulfilled  And consumers are starting to be more and more pragmatic in their purchasing decisions. This video identifies the shortcomings of the iPad as compare to the Dell tablet. There were quite a few down sides in the comparison which includes the feature of dual app running concurrently, magnifying of menu layout, SD card ..etc. Apple, it is time to buck up and start to gain back that market equity you once command with more desirable “game-changer” features for your future products.

Are you an Apple fan? Have you been experiencing disappointment with the brand lately? Feel free to drop your comments.


Awesome USB Can

Chanced upon this brilliant idea for Gladiator, an energy drink in Brazil. What you could do now is to scan your can and get it to virtually store data. The idea was to tackle the immediate problem of having to search for a flash drive or storage device in times of crisis. On top of that, to promote the drink as a daily necessity for busy office commuters, the winning creative formula is to marry both the USP and the NSP (Necessary Selling Proposition : Yes, I come up with that myself)!

Here’s how it works: Log on to the website, connect to Facebook. There you can launch the app which basically allows you to scan your can through the computer’s camera. Then you get access to upload files on to your computer which is then stored virtually in this USB can. You can then unlock this by scanning the can again on another computer. Interestingly enough, you can’t leave the can so you might as well scan first, drink it while your on the way to the next meeting and then scan it to get your files before dumping that can away.

This is again a very innovative idea that would prove some what useful instead of all flash without the work. Nice work there!