Pop up furnitures

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Chanced upon this beautiful Direct Mailer from Behance here. I would say this dm really reminds me of the nice old pop up books I used to browse during my school days. What comes about as a strong design is the fact that the dm is slotted in conveniently beneath the door which conveys the message that Ikea furnitures can be transported and assembled easily. Nice and cute dm.

More space more fun

When it comes to furnitures, space has always been a constrain for most people. IKEA recently launched some really interesting work that creatively illustrate how you could bring more space to your home through the use of IKEA home furnitures. “One Room Paradise”, is a short TV commercial that would bring forth this point. They adopted a rather cute and interesting approach to convey this messaging with the use of dolls. The story revolves around a little girl playing with her toy house. The camera pans into the toy house and we see the dolls come to life. It effectively portrays the life of a doll and her son making out the best of their space in that small confined toy house set. Unusual yet appealing.

 

“Window Shopping”

If you never expect window shopping to be as literal as what Kate Spade had done, you are in for a big surprise. Kate Spade had recently tied up with Ebay to launch their weekender line using four digital shopping windows located across lower Manhattan. They had basically created window displays with new products from Kate Spade and a digital touch screen that allows passer-bys to interact and shop from it. You can then have it delivered to your place in one hour. This is a really cool idea that not only allows retailers to save up on having a physical store, it also helps to reduce inventory space and a much easier way to shop for consumers. Upon item arrival, the customer can purchase it using Paypal. Delivery is also free anywhere within Manhattan.

“We’re redefining what it means to window-shop,” says Healey Cypher, head of retail innovation at eBay, which partnered with Kate Spade Saturday on the initiative. “There’s no inventory and no [store associate].”

What we are seeing right here is another example of a good retail strategy that encompasses not just operations alone, it takes into careful consideration the shopping experience from the customers’ point of view. A great shopping experience coupled with efficient delivery right down to your doorstep. This would also mean the customer would now have one less shopping bag to carry around while they continue to brisk through the streets shopping. I hope to see more retailers embracing this innovative concept.

 

Music post cards

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UK-based brand communications agency Uniform, piqued my curiosity with their introduction of a device that plays music from postcards. Tapping on this technology known as Printed Electronics, they could print basic electronic circuits and components onto any surface. They worked on Paper Apps making use of paper devices and conductive inks to enable the device to read and interact with the data, information and services.

The beautifully designed cards slots in so nicely on top of this sleek black box device which plays music from the cards. Best of all, users could control the music with functions that is printed on the postcards. They basically allow you to play forward or rewind even. Fantastic invention here. We are looking at a new way to buy music apart from online and the dated CD technology. Wouldn’t it be wonderful to visit a music shop packed with just postcards of music!

Surprise!

Chocolates as gifts has never fail to bring out a smile. What if we now could engrave our messages on the chocolate itself? Great thinking there by OgilvyAction KL Malaysia. You can now buy Cadbury chocolates off the shelf and have your messages beautifully pressed on without unwrapping the packaging. Neat execution. They even have pop up stores offering that service. A nice way to sell chocolates and adding value to people’s lives. It is always good to think in the angle how you would like your product to bring value to your customers. By considering the shopping patterns and nature of the product, we know chocolates are more often or not given as gifts. Therefore, it would be sweet for the receiver to unwrap and be greeted with a nice surprise. Best of all, this again creates an additional opportunity for people to instagram it, pinterest it or facebook the surprise.

Being mobile friendly is Key to success

 

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Loyalty360 published an article which spoke about the importance of being mobile ready as retail shopping experience now spans across a larger spectrum of media and platforms. One of them being the mobile landscape which has, over the last couple of years gotten quite prevalent for consumer shopping behaviors. According to Kentico’s Mobile Experience Survey, 85% of smartphone owners use their mobile to compare companies, products as well as the prices before deciding on a potential purchase.

And amongst this crowd of people, 45% will do so on the actual store location. It also reports that whether or not an online shopper actually makes a purchase depends a lot on the product or its price; with 78% being smartphone owners, 75% being tablet owners and 69% laptop owners. On top of that consumers also take into consideration a company’s mobile web experience and aesthetics.

Now, I believe many times agencies are handed a brief to help a brand create that important experience for their consumers. Truth is, many creatives neglect seeing the possible flops in the implementation of a ‘good’ idea. Looking on the bigger picture has always been the usual way of creating a seamless holistic experience. However, many times when you actually zoom in to see the smaller finer details of each possible channel and platform, you tend to see a lot more flaws. What I would describe is a great campaign with a big idea that looks like it works so well on the facade but in actual fact, there are many flaws if you narrow into each execution leading to the entire campaign. Mobile web experience is essential for brands to obtain the necessary flow of traffic and could be one potential factor affecting a possible sales purchase.

If mobile websites aren’t optimized or designed to be appealing and efficient, the tendency of losing a potential consumer’s repeat visit is almost 90%. The survey reveals compelling results that 76% of smartphone users and 78% of tablet users will revisit the websites that often look really cool and works really smooth on their mobile devices. Bear in mind, this also shows how much efforts a brand take into consideration to provide that experience and this is a plus point scored. The report indicates 44% of the users will never go back to a website which failed on delivering these aspects. And 52% said they will hardly ever return.

With the raising popularity in tablets and considering the bigger screen size, responsive websites could leverage on the platform’s technology for it’s benefit. After all, when given a choice, online shoppers would prefer a larger screen rather than a smaller screen. Obviously, the in store experience online would be less engaging than the physical store itself. However, if we could marry both experiences into one, we have created the ultimate shopping formula. What if we had provided the shopper with such a great online experience that would so much influence them to visit the physical store and have that experience carried forward when they arrive at the physical store itself? I believe a great experience is one that leads from one to another, continuously giving the consumer one adventure after another. Anticipation over participation.

Quote from loyalty360

“Our survey suggests that while shoppers like the convenience of shopping online via mobile devices, they still want as much of an in-store experience as possible,” Kentico CEO and Founder Petr Palas said in a release. “While it may be impossible for businesses to provide mobile shoppers with a 100% in-store experience, they need to make mobile shoppers feel as if they’re truly in their stores, touching their products, talking to sales reps, and being catered to. Otherwise, they will lose business to those sites that do.”