It has been a devastating week for me. In fact, a dark week for us Singaporeans. The lost of our founding father, Mr Lee Kuan Yew has brought us great grief. He was a well respected man whom led to the success of Singapore, to where we are now. Mr Lee, sometimes addressed by many as LKY, is often credited for his outstanding leadership, fatherly values and his upmost respect for asian values. He is one who remembers his roots, stays adamant to them and ensures that Singapore remains cultured and never forget what made us who were were today. I credit a large part of my growing up to him and how he had influence over my life as well as many of my peers. I always believe that the society that he moulds would revolve around core sectors that would enable the country to prosper. Inevitably, for a country this small with little resources, those were the immediate steps he had to take. But as the country progresses towards prosperity, we soon realised the lack of culture and art in our society. There were then efforts made to slowly encourage and push for arts and design. It is then, that I transit into the creative industry and begin my journey as a creative. Today, I want to thank Mr. Lee Kuan Yew for shaping Singapore to a safe society where we become the ideal Asian hub for most MNCs. Hence, opening doors for us to work in many of these outstanding companies and agencies. Rest in peace, Sir. Lee Kuan Yew. You will always be fondly remembered.
Creatives tend to keep a keen eye on any available media that can potentially bring brands to life. Here Singaporean artist Keng Lye created new excitement in her artworks. “Alive Without Breath”, a project showcasing breathtaking artworks of three-dimensional sea creatures looking so realistic almost popping up in the face. These artworks are inspired by Japanese artist Riusuke Fukahori. Furthermore, the technique is actually a potential media to pull off possible marketing campaigns. An interesting alternative to traditional advertising.
Having lived in Singapore for the entire part of life, I have seen so much disparity between races here in this small tiny little island. The republic has went through phrases of racial campaigns and trying its best to bring harmony between the different races. While I have mixed feelings on how successful the efforts were, im quite certain this idea from Coke is pretty interesting. I have shared this exact same idea with several clients before but always get shunned off for being too outrageous. Im starting to believe that it does take a lot more courage for people to accept something beyond the norm. Rather, I think incremental steps would be a better way to bring on radical ideas. Still, this is a good idea to deliver the messages directly to the audience. Drone technology, ahh… finally someone gets it.
It has been a while since great creative work flourished in Singapore. Art in Singapore appears to be rather inert in it’s progress towards it’s goal of being a regional arts central. Foundin Singapore, an art installation, has a very interesting idea: To plant tiny figurines around the island of Singapore, waiting to be found. The project aims to bridge the chasm between Art and People by challenging the way people believe in the evolution of Art and how spatial environments are required to occupy Art. Through the integration of Art into common spaces, the figurines shall disrupt one’s behaviorial conception in the city and be provoked to question themselves and be more aware of their current surroundings. It allows the people to zoom in to more granular details in their daily lives. These small painted figurines are now available online for ‘adoption’ by a few simple steps.
Sourced from CulturePush:
How does it work?
- Go to the Foundin website and register. It’s free!
- Choose a figurine and write a message for the ‘finder’
- Between 8 and 19 January 2014, the adopted figurines will be planted all over Singapore, waiting to be found
- The finder scans the QR code of the figurine to log the find
The heart of Foundin is the online count of “Found” figurines which hopefully inspires a growing audience to head out and actively explore the city in detail; to notice art in a different scale and perspective.
LIKE the Foundin Facebook page for updates or follow the portraits of the figurines in other cities on Instagram @foundinsg.
Foundin Singapore is a commission for the M1 Singapore FringeFestival, themed Art & the People.
I have people telling me that the digital frontier is so near yet so far. With people having doubts in technology and their resistance to changes, it takes a lot more convincing to get them moving. However, the good news is, whether one likes it or not, technology is here to stay and is going to change everything you once think you grasped into something completely unimaginable. That’s the beauty of technology. And, we see that McDonald’s is taking this to their benefit by coming out with the NFC Concept Table. It is the first of it’s kind, launched in Yishun, Singapore. Awesome work from the conservative island of Singapore. It is on it’s experimental stage and would rollout through the entire Asia with families who owns NFC enabled smartphones as their main target audience. The work is aimed at providing kids with a unique yet interactive experience while dining at McDonald’s.
The technology is created by hiding NFC tags under the table which forms up to an entire experience. It allows for kids to have a ‘drive’ around on the table. The best and fun part of the game is the different challenges they face and stories that comes along. It also gives them something to look forward to as they learn to unlock the next part of the game through each of the individual tags. Very interesting and innovative work from Singapore. Thumbs up.
In Singapore, the Aids awareness is not as pervasive as western countries. People couldn’t care much less about Aids. In fact, I haven’t really seen any brilliant campaigns that could engage people here to make their first move to participate in events and activities for Aids. On the other hand, here in this commercial we understand that majority of people globally does care about Aids and will do almost anything to make a statement. I guess the efforts to push for Aids awareness is just not enough in Singapore. Well, as you can see from this commercial for Scotiabank, they are making things really easy and simple. Cutting down the layers of nonsense they see out there, a simple action is all it needs to prove your statement against Aids. In the video, we see people shaving, keeping a ponytail, wearing stuffs or even bizarre ideas like flying, just in an effort to create their statement on Aids. Scotiabank really just believe that you can improve the lives of those plagued by HIV/AIDS simply through walking and effectively making a donation. This amusing commercial is a great example that through humor we can create simple and effective messaging.
Recently, Ogilvy Singapore has been seen doing lots of good work by collaborating with their network agencies. This time round, another amazing creative work done by Ogilvy Singapore and Japan. Excellent way to depict the true value of Coke’s brand message. The creative formula that they adopted this time round is by changing the sound of opening a Coke bottle. As we all know that a ‘psssstttt’ sound is heard every now and then when we twist the cap of a Coke bottle open, now you hear sounds of everyday life like the sound of boxing, people shouting, people running, people skating, people laughing or even people traveling instead. It is very human oriented. Together with DJ Jun Fujiwara, this project was made possible, bringing the message of happiness wherever it goes. Nice.