Disruption

cigar_1

Once again we witness a larger than life installation by advertising agency Molotov, São Paulo, Brazil. With a tagline “Do you see how smoking disrupts your life?”, I question how it would evoke the audience to fully understand their messaging. Nonetheless, the idea of having the huge cigarette butts does play a part in disrupting the ease of flow of traffic. In a way, it does create a disruption.