Everyone’s has their eyes glued onto the world cup right now. Whats unfortunate is that the timings where it is aired is during the day and most people are actually slogging away at work. To make work entertaining, Heineken USA had a brilliant idea. They are proposing American bosses to select one of the games and actually permit their employees to enjoy those matches during work! Check out #BrazilianNoShow challenge. Nuno Teles, CMO of Heinken USA describes that taking part in the challenge might win you an ice cold chilling Heineken.
Really? Getting three Manchester United soccer stars to endorse meatballs? This three-minute meals concept manufactured by Korean food company Ottogi features Robin Van Persie, De Gea and Januzaj in their trademark stances while mixing between scenes of meatball dishes. While performance for the club has been on the rocks lately, popularity for the club remains strong. This promotional ad is an example of continuos support, albeit it does look a bit weird.
AND, I think this is extremely powerful. I mentioned in a conference presentation a while ago that brands harnessing human power has an exceptional appeal when compared to companies adopting the brand power approach. While the latter signifies a passive communication, human power aims to unify and conquer with one common agenda. This sort of relational contract between fans and brands becomes mutually dependent. As a result, engagement occurs because it needs to, and not because it had to. Take a look at what Google+ has done for Manchester United fans. They created the ‘Front Row’ project which took on a less perplexing approach of acquiring fan support, yet a very impactful one.
These commercials are fantastic. Very witty dialogue, though I would say mostly were one sided conversations from the spouse of soccer fanatics. I like how the copy blatantly used soccer lingo to communicate essential communication messages to soccer fanatics. The moral of the lesson is, if you want someone to listen to you, you got to talk their lingo. Here, these four commercials nicely demonstrates it. Check out the subtitles if your foreign to spanish language. So, that explains why you really need to start reading more soccer content and that means subscribing to Libero. Nice work from Lola, Lowe & Partners, Madrid, Spain. Classic but amusing indeed!
A truly brilliant idea by Nike to have soccer fields marked by laser beams and projecting it onto the streets of Spain. I particularly love how Nike is taking the game to the streets. It creates a stronger brand presence. Nike had a specially designed van and crane which would help to project the laser soccer court. And the best thing is, you can send your request for their projection through the use of your smartphones. This is definitely an amazing idea as it not only combines the love of the sport with Nike branding, it is also keeps people entertained.