It has been a while since we witness notable work from Singapore. This one sure has some fun to it. Kinetic Singapore recently developed a youtube commercial which reliefs viewers from pesky sponsored ads on YouTube. The idea here is to challenge viewers against the speed of the new Mini John Cooper by having them hit the skip button as fast as possible. Aligning to the message that the MINI is fast, and at the same time helping viewers to cope with repetitive ad skipping moments. Interesting way to balance between psychological time and objective time. Read more about why performance matters here. So here you go, make objective time less annoying, communicates your clients message and marry them with an interesting yet engaging execution. Nice.
Jack Sparrow
Things are starting to wind up a bit since my last post on Arnold Schwarzenegger with him meeting fans on the streets. Here, we have a similar stunt but one with a heartwarming agenda. Johnny Depp dresses up as Captain Jack Sparrow visiting the sick children in Brisbane hospital. How much more awesome can it get? If Johnny visits us here in Singapore, it would stir up a storm I guarantee that! He brought smiles and joy to the beautiful children with his very existence and his quirky humour. Aside from the outlandish dressing as Sparrow, his accent and personality as a pirate brought so much imagination to the kids. What a fantastic opportunity for the children and a magnificent act of benevolence.
Block me!
I know right. Sometimes we block people whom we hate or we filter friends whom we dont want them to see or find out what we are doing. So the ‘block’ function on Facebook then becomes extremely useful. I love how Facebook interprets that and translate it into an interesting fashion. In fact, it is the way they make tutorials more interesting with the help of a humorous script. Not only are these youtube videos short and interesting, it fuses the daily elements and scenarios we face. Check out the video which features a couple facing a little fight and how the block function can come in handy. OR NOT.
Twisted!
To some, this might come across as shamelessly cliche. But I really love this ad. Snickers has been really successful in a lot of their campaigns especially in areas where the inject wicked humour. Check out their latest ad for halloween!
Retro Modernism
I loved the 80s. Being born in the 80s meant my early childhood was spend on this really really awesome era where we got nice cartoons, toys, pixelated graphics, cars and lots of crazy stuffs we don’t see these days in the digital age. I still collect vintage toys which reminiscence my time when i was a kid. Nostalgia is definitely one of the emotions that sometimes spun brilliant creative work. Check out SquirrelMonkeyCom and their take for the 80s. They recreated what seem like today’s technology appearing back in the 80s. Oh i love how they crafted these really awesome videos. Check out these videos below to see how today’s Google, Wikipedia, Skype…etc would look like on a 80s operating system!
Adobe Marketing Cloud
I have been wanting to post this ad for a while. Released by Adobe in an attempt to ridicule mindless marketers who simply had no idea what good marketing is all about. The Adobe Marketing Cloud is to enable marketers to effectively managed their online audience by further understanding and monitoring their presence. Interestingly, Adobe is diversifying its services for its Cloud platform. More details for Adobe Marketing can be found here.
To punish or to win it?
Its always the case where the ‘do it or die’ approach really works. What we are seeing here is a brilliant idea that really takes this perspective to a great new height. #Gofuckingdoit is a site that allows people to swear and make promises to themselves on the premise of monetary punishments should they failed to accomplish their desired goal. Best of all, you can also help motivate someone by sending him/her a challenge. It is literally challenging the person’s faith in keeping to his/her desired goals. Powered by several sponsors, could this be a highly effective way of fulfilling people’s goals or just another interesting marketing gimmick to punish people further?
Payphone
People need to understand that for something really groundbreaking, it is not just injecting pure creativity, there is an imperative need for unconventional content. Heineken’s social experiment, ‘Routine Interruptions’ placed thousands of people in a dilemma, in a decision making scenario. And I like decision making scenarios. You get people all cold feet and under stress while they attempt to make a really scary decision. In this case, the answer to an ultimate night out is simply picking up the phone, mustering up the courage to do exactly what the caller says. People get really scared when they don’t know what unfolds and this level of suspense is what builds the plot for this campaign. Excellent work there, Heineken.
Projection onto flesh?
Woah, you must be kidding. A wristband idea that cleverly connect us directly to the Internet by projecting information like time, calls, messages, emails or notifications from social media and other online sites onto our own flesh? Ritot has came out with a concept surrounding the smart-watch technology with projection features. While there haven’t been any physical prototypes yet, the company has amassed almost $375,000 on Indiegogo. This has got to be one of the most interesting tech gadget around. Considering Justin Timberlake’s movie, In Time, where you time literally being projected on human flesh, this is exactly what’s going to happen. The article on Mashable explains that Ritot taps on the pico projector to display content on top of our hands. There seem to be two models available. Interestingly, it is priced at a very affordable price of $120 and is estimated for delivery by early 2015. Definitely a tech piece that is going to rock the world soon.
Eye check
I refer to a post on digitaltrends with regards to the possibilities of Samsung coming out with a new smartphone incorporating an iris-scanning security feature. Thats what we call future technology! Obviously such feature is what we often see in the movies. As reported, a hint from a tweet published on official Exynos Twitter account gave it away. The image you see a hypothesis of such innovation coming our way. Seriously, what is Apple doing anyway? And to think im actually waiting for the new iPhone! Users are tired of the swiping action, we need something new. Of course im exhilarated by this news, though I do have my own reservations on the feasibility of such features. Remember the last time they implement new awesome features that didnt exactly work like they do on their videos? Apparently some new features from Samsung tends to less useful but technically exciting. The article speculates a possible installation of this interesting feature on the Galaxy Note 4. Lets keep our fingers crossed.
Zack Chia 