Birds of a feather flock together

Posted on by Zack Chia

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Birds of a feather flock together. Every now and then you are bound to meet some one that would fascinate you, bring out a really good conversation or doing the thing you do most. That said, we now have a social app that is predominantly programmed to link you up with people who share the same interest as you or I would say, someone speaking your lingo. LikeMind, as the name implies, does this purpose of linking people who are interested in the topics shared and aims to pull the crowds together. Unlike most other social apps, they do engage but not targeted solely at building interest groups. LikeMind is going to be available by this week and with an aim to bond the people near you by giving them the opportunity to do so. Great idea isn’t it?

Let’s just assume the app works pretty much like an ad posting site. You could post a “flyer” on your on board and this virtual board serves as a means for people to locate you. Interestingly, on each flyer there would be six tabs where people could tear it off and use it as a means to contact you. Just like what you would experience in real life, you get to do so here virtually. This allows people to contact you and not flood you with overwhelming response. I pretty much love the idea of simulating real life experience on the virtual space. The great thing about these tabs is that it allows people to contact you and strike a conversation. The flyers are probably the main idea for interaction for the app but it does boost it’s capability to strike meaningful conversations rather than apps which mainly allows you to just browse the pictures or profiles of people you dont know. Which is kind of like stalking or weird?

Some of the other issues I believe for a new startup app is that it has a generally small groups of people populating the app database. While it is still in it’s infancy, the app’s potential for linking people with similar interests is one powerful aspect of online social interaction that is noteworthy. On top of that, LikeMind offers a set of full functionality that grants you features like flyer targeting, pinboard filtering and even image sharing. These could all be unlock with LikeMind points. However, it would cost you $3 to open up some of these premium offerings. While it isn’t a lot of money, my only concern is charging for premium services during an app’s infant stage but rather, aim to stabilize and perfect the system. And through updates later on, implement premium services accompanied by monetary charges.

I do hope to see more and more people trying this app and learn the development and progress for the app’s product cycle. Ideally, the app would change the way we make friends and understand each other through it’s more targeted online social interaction platform.

Make friends the easy way!

Posted on by Zack Chia

Clearly there is no better way to make friends than to do it over a toast! This is truly a brilliant idea from Budweiser. You can now scan the Buddy Glass, which has a chip at the bottom of the glass. By scanning, the chip now contains your Facebook information and every time it touches another glass, the two chips will be connected on Facebook with a friend request for friendship on the social platform! Imagine the amount of friends you would make should you go around toasting everyone! You do not need to exchange business cards or save yourself the hassle to go through the introduction phrase anymore. Now, all you need is to toast! What if you could use this glass to ‘tag’ someone? What if you toast the same glass two times and you get to ‘check-in’ with that person in the event? This idea has potentially opened up doors to more possible channels of networking. Very nice.

Twitter’s Ad Platform?

Posted on by Zack Chia

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Twitter’s by invite only ad platform is now widely available to all business partners that wish to pay for this social network’s unique ads. During the beta stage of this advertising platform on twitter, it was kept at an invite only basis in the efforts to keep a stringent control over development stage of its ad business. However, Kevin Weil, Twitter’s Senior Director of Product for Revenue said that it would be a new open door policy, which is fronted by a self-service website that gives access to promoted trends and tweets, as well as Twitter’s own analytics

What is definitely something important to note is the technology and back end available for most businesses in terms of its features that it could provide for the business partners. I am personally very curious of what form of analytics it could provide which would help businesses gain a strong foothold and knowledge of their consumer base. Also, bear in mind that while there could be interesting facts and figures you would find of user behavior through analytics, the ad platform is still essentially a U.S only platform. While this is a U.S only ad platform, a bigger chunk of the consumer base is actually overseas.

This is however, a bold move towards IPO for twitter to then enhance a broader revenue.

 

Polowers

Posted on by Zack Chia

Volkswagen aims to attain higher twitter traction by launching a campaign centered around the idea of tweeting to stand a chance to win a Volkswagen Polo. A rather smart idea that leverages on the fact that everyone loves a Polo and with that passion and desire, people will definitely start tweeting in hopes of winning a Polo. This campaign has proven to be a success and has helped increase online traffic. Very simple idea, very effective work.