LIDL, launched a new range of bbq products and it has definitely marketed them with a bang onto the media. They had a live video feed of a bbq. You see lots of meat products being grill and it gets replenished with more. What’s interesting is the fact that you can actually own one simply by ‘grabbing’ it! The first to grab the steak gets it deliver to your doorstep in 45 mins! This idea apparently gotten the attention of the media and went viral. Cool idea.
When design meets function, it makes a difference. As creatives, we build great ideas and craft excellent experience from our minds, eyes and hands. A nice design would be deemed useless if it doesn’t serve a purpose. The newly redesigned weather app from Yahoo showcases gorgeous design and great usability. Such is the standard of a great app. With the success and popularity of the app, it has attract a lot of similar design interfaces.The design aesthetics are well decorated with background images handled by Flickr, and available across the world. I simply love the design and must say it has somewhat become quite a familiar design language amongst lots of apps now.
We all know that MINI not only provides an extremely compelling driving experience, it also drives astounding marketing campaigns every now and then. If you think you saw a rather zany looking MINI around the streets of London, you have most likely spotted the illuminating project from MINI. The car has been released from it’s cage to roam the streets of London. They called this project #MINIartbeat. The model, the MINI Countryman has been decorated with 48, 000 LEDs to give it a 360° vehicle coverage. What this vehicle does is that it literally allow it’s fans to stream videos directly onto the MINI itself! With all that display running around the facade of the vehicle on the streets of London can be quite a sight to behold! Not to mention, this has garner quite a bit of attention. To make this campaign even more successful, would be its innovative connection between offline and online. In this case, you could stream your own video on the MINI Art Beat straight from your Facebook app or on the MINI Space. You could even tweet your videos and hastagged #MINIartbeat. It is so cool! Then you cruise down the streets of London and also receive a custom clip as a takeaway. A brilliant campaign that integrates online and offline experience with direct marketing components. Truly amazing and engaging for the audience.
Music is an essential part of our daily mobile activities. As demand for music becomes mandatory, the increase in needs for better mobile devices like ear pieces and ear phones becomes an integral part of the mobile offerings. We see that there is both growth in hardware and software as the market booms. Hence, this has led to the music streaming industry’s popularity which is seen leveraging on the concept of music on the go. We see a lot of companies diving into this sector of the business. Twitter, being one of the later few to dwell into this business has been offering quite a bit to stay competitive. However, the Twitter #Music app not only did not make it to stardom, it was soon forgotten, plunging right down the abyss of the App Store. In an attempt to try and push it back into charts again, Twitter is updating the app with a few features. You can now choose from your favorite artist’s top tracks instead of being actually forced to listen to the tracks Twitter deemed suitable from an artist.
Twitter now scans your library of music and lets you see which musicians your favorite artists are following and help you find interesting listening material. This significantly increases listening potential for most users. Also, to add up the interest level even further, Twitter #Music now improve their search results by catering to your needs even further since it now scans your library of music. Phone base scanning has been part of the norm these days and people are getting so used to it that it almost does not strike on them the intrusion of privacy. Well, seems to me that Twitter is really trying to make this app work. I say, why not give this app a try?
Sometimes the best ideas are the products from the manifestation of simple yet practical marketing objectives. When you think about basketball, you think about hoops and jumps. Adidas bring these to life with a very simple yet effective idea: Jump with Derrick Rose. In this video you see how the people would jump in order to reach for the shoe they desire. Enough said, this idea really speaks for itself. Great experience and engagement. Well done Adidas.
Ahh, it has been 5 months since my first post. And I have seen how my little blog has grown. Really thrill to see how it has progressed and I believe it’s about time I got my facebook page up! Alright folks, please feel free to hook me up on facebook and continue to support this blog! Thank you all for visiting my blog! Do feel free to engage with me in any of the social platforms please. Enjoy your weekend!
They say injecting a bit of fun and quirkiness into your work, will garner you more traction for that bit of effort. Now, when you acknowledge that people are mostly interested in interesting work, funny contents and things that benefits them, crafting a great idea to success becomes a lot more easier. I particularly like how Wendy’s created this commercial where they convert tweets into love songs! People would tweet about the new Wendy’s Pretzel Bacon Cheeseburger and it would be sung and played. Very entertaining and amusing at the same time. All you need to do is to tweet or Facebook it with hashtag #PretzelLoveSongs. A new engaging way to communicate mutually using a passive media like TV.