Twitter #Music

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Music is an essential part of our daily mobile activities. As demand for music becomes mandatory, the increase in needs for better mobile devices like ear pieces and ear phones becomes an integral part of the mobile offerings. We see that there is both growth in hardware and software as the market booms. Hence, this has led to the music streaming industry’s popularity which is seen leveraging on the concept of music on the go. We see a lot of companies diving into this sector of the business. Twitter, being one of the later few to dwell into this business has been offering quite a bit to stay competitive. However, the Twitter #Music app not only did not make it to stardom, it was soon forgotten, plunging right down the abyss of the App Store. In an attempt to try and push it back into charts again, Twitter is updating the app with a few features. You can now choose from your favorite artist’s top tracks instead of being actually forced to listen to the tracks Twitter deemed suitable from an artist.

Twitter now scans your library of music and lets you see which musicians your favorite artists are following and help you find interesting listening material. This significantly increases listening potential for most users. Also, to add up the interest level even further, Twitter #Music now improve their search results by catering to your needs even further since it now scans your library of music. Phone base scanning has been part of the norm these days and people are getting so used to it that it almost does not strike on them the intrusion of privacy. Well, seems to me that Twitter is really trying to make this app work. I say, why not give this app a try?

 

Hoops and Jumps

Sometimes the best ideas are the products from the manifestation of simple yet practical marketing objectives. When you think about basketball, you think about hoops and jumps. Adidas bring these to life with a very simple yet effective idea: Jump with Derrick Rose. In this video you see how the people would jump in order to reach for the shoe they desire. Enough said, this idea really speaks for itself. Great experience and engagement. Well done Adidas.

My Facebook account

Ahh, it has been 5 months since my first post. And I have seen how my little blog has grown. Really thrill to see how it has progressed and I believe it’s about time I got my facebook page up! Alright folks, please feel free to hook me up on facebook and continue to support this blog! Thank you all for visiting my blog! Do feel free to engage with me in any of the social platforms please. Enjoy your weekend!

https://www.facebook.com/appleisblack

Express that love with music. We know.

They say injecting a bit of fun and quirkiness into your work, will garner you more traction for that bit of effort. Now, when you acknowledge that people are mostly interested in interesting work, funny contents and things that benefits them, crafting a great idea to success becomes a lot more easier. I particularly like how Wendy’s created this commercial where they convert tweets into love songs! People would tweet about the new Wendy’s Pretzel Bacon Cheeseburger and it would be sung and played. Very entertaining and amusing at the same time. All you need to do is to tweet or Facebook it with hashtag #PretzelLoveSongs. A new engaging way to communicate mutually using a passive media like TV.

Thailand’s next big appetite

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Earlier this year, I read an article from bangkokpost.com which features a write up for the sales of smartphones in Thailand. Refer to the article here. It is speculated that smartphones shall potentially make up almost half of all the phone sales in Thailand this year 2013. Sunthat Laicharoen, senior analyst for telecom at GfK Retail and Technology mention that there is an increase in smartphone sales and I was very convince that Thailand would move on ahead as much as it’s neighborhood counties in Asia. Singapore, Malaysia and Indonesia has already proven their acceptance to social media by embracing smartphones over feature phones. Based on researches, we already knew there is a huge market in Indonesia for Blackberry previously and was later contended by HTC and Samsung.

The increase in sales for smartphones in Asia generally give rise to more potential opportunities to tap on mobile technology. A recent article on e27 by GfK again revealed statistics on Thailand’s smartphone sales proving the Southeast Asian country with a huge population of 69million people getting themselves all geared up for mobile technology. Their report shows that in the first quarter of 2013, there were 2.87million smartphones being sold. This staggering figure is a good sign for companies looking to expand their operations to Thailand with intentions to leverage on smartphone technology.

There are a lot of very creative works coming out of Thailand every now and then. With the increase in acceptance to smartphones and its mobile usage, we can expect to see newer innovative campaigns coming from Thailand. Smartphones has helped innovate retail shopping, social media as well as creative marketing campaigns. I can’t wait to see excellent work coming out from creative agencies for their clients in Thailand.

 

Cupcakes or T-shirts? No, it’s both.

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It is always interesting to see how a good mix between different retail industries could actually work together to give you a rather unique outcome. The results can be daunting at times, but you wouldn’t really know till you try. An article which I read recently that is shared by one of my respected peers on Linkedin pertaining to Johnny Cupcakes’ success as a cult designer turned entrepreneur further affirms my faith in successful integrated marketing. This man has combined the F&B industry concept with Shopping retail experience. Johnny Earle started off selling just t-shirts from the trunk of his ride. By now, he is recognized as a very successful entrepreneur and helmed the US’s No. 1 Young Entrepreneur of the Year by Business Week. What literally sparked my interest in him is the key question of how did he do it? What made his brand, so highly sought after?

Here’s some background about Johnny Earle –
Earle, 28 years old, begun his career through the sales of t-shirts. He started the quirky idea of selling t-shirts coupled with the cupcakes theme. His current business operations includes 5 boutiques (which he calls it ‘bakeries’) in the US and a store now in London. What makes Earle such a genius is his dedication to provide great experiences for each of his stores. He first started in Boston and as he expanded his empire, he made each of his shops with love and passion. Earle literally dumped his existing capital into the investment for vintage, industrial-sized bakery equipments all for the sake of building the look and feel of his first store.

“It was important for me to build an experience. It was scary, because I was spending all the money I had, just to make people smile. In the business world, most people don’t think like that,” says Earle.

Let us look at some of the possible factors leading to Earle’s success today-

Risk Taker
The adage that there is only those who will risk going too far can possibly find out how far one can go, holds so true for Earle. He decides that if this is all he’s ever got, then there really isn’t a point in holding back. Look for your goal and worked towards it.


Experience Maker
Earle make it an effort to decor every shop to give his customers a different experience. By taking the pains to really keep every experience special and worth talking about, he successfully make a story for people to tell. He even went down to the core to design how his store would actually smell upon entering. With a bunch of vanilla-scented car fresheners, he placed them around his store giving the shop patrons a scent of vanilla frosting. It really isn’t a real bakery but a t-shirt boutique. Yet, he has went this far just to create that experience down to the granular details.


Look for the RIGHT people
“I teamed up with a company that built stuff for Disneyland and for Universal Studios, and had them help me bring these ideas I had to life. I had no idea what to do with these crazy ideas. I wanted [it] to be just like my other stores, a fashion bakery, except this time I wanted it to be on steroids,” he says.

Looking for the right people and entrusting them to do what you feel they are good at is the key to creating successful brand stories. By being meticulous and fussy with every single details might sound like a perfectionist to you, but there is always another side of the coin. You do not want to end up as an intransigent client who do not trust the people you hire.


Brand Identity
“I just want to bring out people’s emotions through packaging and real design, and through creating experiences,” Earle says.

It always strikes to me that packaging is one of the key elements in branding which had been very underrated all these while. A lot of brands fail to understand that packages are actually the major takeaways that your clients will bring home when they leave your doorstep. Leaving them with a good impression is fundamental for them to strike conversations about your brand on their social platforms. They would most likely share pictures of a fancy box rather than a cheap budgeted carton box or soggy plastic bags. For Earle, he makes sure that instead of some lame plastic bag, the merchandise comes in a little bakery box with his logo embossed in foil on both sides. What’s more convincing is he even had his company tissue paper created just to complete the packaging experience.

Great Social strategy and engagement
“Instead of telling people that you know these products are on sale, or marked down, every other day, which is what a lot of people do, I try to avoid that and instead try and create a conversation on social media,” he says, explaining how he uses the channels. “So people feel like, well, they are actually having a conversation with me.

Earle makes the effort to communicate, engage and listen to his fans and followers on his social channels. He created his own campaigns down to the most personal level. I think it is brilliant for what he has done. Earle tweeted to his customers asking them to actually head down to a local ice-cream parlour and would personally treat them to ice-cream as long as you come wearing the Johnny Cupcakes t-shirt. Very smart move. It not only shows that he cares for his customers, it also shows he would love to provide for them. How many brands are actually doing that? Or rather, do they even recognize the significance of social investments?

 

Earle’s unrelenting success is not by mere chance or luck. It is his thirst of unraveling and trying new ways to reposition his business that made him who he is today. And of course, the excitement and passion of being an entrepreneur. Are you cut out to be one? Feel free to leave me with your opinions and how you think Johnny Earle would have done to improve.

Socially WRONG

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One of the biggest mistake a brand would ever commit is trying to ignore your customers’ feedbacks. And that is a grave one I must warn you. Recently, McDonalds Singapore has ran a campaign giving out Hello Kitty fairy tale characters. While the idea of giving away cute toys as incentives isn’t that bad a marketing initiative, the tricky part happens to be in this case, your social engagement should the plan FAILED. As stocks for the Kitties seem to have fallen short massively compared to the estimated target, many customers were not able to redeem their gift upon purchase. This caused a major resentment amongst the fans who meant to get what they came for.

The whole idea is to order the Extra Value Meal through the McDelivery service online and you get to then pay S$4.60 for the Kitty of the week. Now this could be potentially dangerous because you risk disrupting your online delivery service if orders are massive and would then jammed the service, making it difficult for people who simply just wish to order a happy meal. And it happened. Looking through McDonald Singapore’s facebook, I seen 3000 over comments on the post for the promotion and a lot of furious customer complaints about this lack of service.

Not only were there no response nor comments from McDonalds, it strikes me as a surprise that the company actually deleted some of the critical comments posted. Wow, I guess the most crucial part of social is to really engage and interact with your customers. Not shutting your door on them. I believe this is truly a lack of great management for their social channels as well as their marketing operations. Singapore is a rather small island and delivery services are one of the important source of revenues for most F&B restaurants. This catastrophic marketing promotion will definitely impact McDonalds Singapore’s delivery revenue greatly.

International food ordering

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Everybody loves food. Now you can order your food globally and expect it to be deliver to your doorstep with the touch a mobile app! The app’s functionality is very simple: you indicate your ZIP code and you will be given a list of the nearby restaurants as well as the menus for member establishments. Place your order through the app and you will receive a message indicating your order is confirmed and the time of delivery. Extremely convenient.

With just a few weeks of its launch, Foodpanda has actually rolled out to additional countries in the past few weeks, which include Saudi Arabia, Ukraine and Romaina. Rocket Internet has also rebranded its Russian Foodnation brand into Foodpanda, in order for the app to run under one single brand.

One of the thinking formula that creatives often lacks is the ability to make an impossible dream possible. In this case, the app has just tighten the gap between countries by offering a service throughout.