Coca Cola Wi-Fi

coca-cola-640x0coke-640

Fancy having a can of Coke while you surf your phone browser or check an email? Coca Cola’s vending machines now equipped with Wi-Fi Internet access is one way to enhance their services.Even if it isnt for the drink, the idea of going there just for the Internet is going to get you to coin a can one way or the other. Together with BT Global Services, the free Wi-Fi helps to enhance experience in impoverished communities. Targeted to launch in Eastern Cape and rural Mpumalanga, the launch locations ensure easy accessibility to the local communities.

A really good idea to provide both win-win situations for both drinking and enjoying Wi-Fi  services. Definitely a good way to enhance the experience and strengthen Coca Cola’s brand equity amongst the less developed areas. In fact, there were plans to actually install “Wi-Fi coolers” over the rest of South Africa. Do you think this is a good initiative by Coca Cola?

Sources: digitaltrends, techcentral.

Advertisements

Feeling tired? Try yawning

 

Have you ever had that craving for coffee so strong that your yawns cannot be accounted for? Douwe Egberts, a South African coffee company agrees that most of the people who yawns need a wake up beverage and it had to be their coffee. So they install a rather interesting coffee machine at the O.R Tambo International Airport. The demand for coffee here is extremely high and through the use of this machine, many had a chance to try the coffee. All they have to do is, YAWN at it. Yes. Just open your mouth and yawn and the machine would immediate dispense coffee for you. It is that easy and it is FREE. How neat is that? The machine is equipped with face recognition and it will know when you are actually yawning. All in all, this “Bye Bye Red Eye” machine has rewarded 210 yawns with their coffee. And what it receives in return is yawns and lots of smiles.