Audi Starts and Stops

Interesting app from Audi that leverages on the behaviors of mobile and how it reflects on the characteristics of driver’s behaviors. Basically working on a creative formula that drivers are also mobile phone users. What is the similarity between these 2 machines and its common user? Perhaps it is the energy usage. And that, could be just the right catalyst for this idea to emerge. Great use of medium and nice execution. Audi has been creating a series of rather interesting creative mobile campaigns and ideas. Truly remarkable.