Chew chew chew!

Wieden + Kennedy London recently launch a quirky mobile game together with Stride Gum and came up with the game ‘Gumlon’. What’s interesting is how you actually manoveour the character in the game. You are require to chew. Yes, you have to chew and your mouth movements will be deteceted by your phone cameras. This will serve as a navigational and maneuvering tool for Ace, an alien whose goal is to escape from the monters as he travels through space. We have seen many mobile apps that detect eye movement but this app detects your mouth movement. Do you think it is an interesting idea?